The Creative Compass℠ is how we come up with the big idea. We’re the only agency in the world to lead with an Invention-based approach to PR, and our process has yielded signature work including The Invention in PR Trilogy.

Every Creative Compass engagement yields three unique campaign concepts, one of which is always guaranteed to be a category-defying Invention in PR.

It includes:

Background materials review
Client interviews on positioning, objectives, challenges, audiences and assets
Audience interviews on awareness, opinions and behaviors
Concept research
Concept ideation
Concept development
Concept refinement
Concept branding
Concept presentation