Map Making is where we draw up a plan to roll out our signature idea or a predetermined approach from you. Once the direction is set, this is how we get there.
It includes:
Goal-setting
Strategy articulation
Tactic selection
Audience definition, segmentation, interests and sensitivities
Key messages and supporting points creation
Call-to-action creation
Assets review and direction
Communication platform identification and guidance
Target media segment selection
Target press and influencer target identification
Target brand and org partner identification
Target grassroots group identification
Pitch direction for all targets
Event recommendations
Evaluation criteria
Spokesperson recommendations
Timeline
Execution cost summary