Mission Control is a live staff training and program development session with Adam Ritchie. It connects the common threads between the world’s smartest campaigns and helps teams elevate their work.

The objective is to enhance your team’s idea creation capabilities. The goal is to guide their fresh understanding and energy directly into breakthrough programming.

Part 1: Flight Training
Marketing claims to reinvent itself with each new project, but humans and the things that command our attention never change. Every successful campaign runs variations from a universal playbook of maneuvers. Each entry is a building block which can stand on its own, or be combined with others to make something unique.

As we unpack these timeless marketing moves, participants will observe the connections between dozens of effective campaigns. Each example is handpicked for its emphasis on earned media. Staff will be trained to pinpoint what makes a program exceptional, and how to deploy it.

Part 2: Secret Weapon
Once we’ve reverse-engineered the work and identified the archetypes, the second part of the session puts Adam behind the dials with your team, refining your brand’s plans into signature campaigns to stand alongside the best work in the field. Everyone walks out with at least one immediately implementable idea.

Attendees may include executives charged with making the right marketing decisions, director-level personnel responsible for developing the knowledge, skills and abilities of their staff, and junior employees ready to come up with the big idea that makes all the difference.

Feedback on Mission Control:

"Helped my team step back from the minutiae of day-to-day work, think differently about how they approach their brands and gave them actionable ideas." (MGH EVP/COO)
"Reminded me what I love about creative marketing." (MGH attendee)
"I left this session feeling a new sense of energy about brands we've had for many years. The beauty of the small group portion is that there were no rules. We didn't have to brainstorm from a mandate. We just thought of really inventive, fresh ideas that would stand out and earn exposure first, but be supported through paid media. For a fully integrated team like ours, it was a reminder of how to structure ideas and envision the media integrations at the time of invention/concepting." (MGH attendee)

Feedback on Adam’s Invention in PR series:

"A master class in creative PR...awe inspiring." (PRSA national board director)
"My favorite speaker event all year." (Penn State attendee)
"Literally changing the way I think." (Brigham Young University attendee)
"One of the best presentations I've ever seen." (DePaul University professor)
"Absolutely brilliant." (S.I. Newhouse School of Public Communications professor)
"This approach to problem solving was so creative, it changed the way I approach new ideas." (Content Marketing World attendee)
"Going in, I was pretty excited to be validated in my creative talents. Spoiler alert: I was not validated — in the best way." (PRSA International Conference attendee)
"Made me think about things in a new way that pushes me, and the profession, forward." (IABC World Conference attendee)
"A no holds barred approach to building campaigns that encourages professionals of all stages of experience to be more daring, more creative and more inventive in their approach to PR." (Museum of Public Relations founder)

Content:

Timeless marketing moves from A - Z
Mindset
Permutations and alterations
Myths
Habits
Small group breakout sessions
Brainstorming with a neutral third party

Booking:

Brands and organizations can schedule a live, in-person session here.