August - December 2018
Adam Ritchie Brand Direction
In our first five months representing Life Alive, we increased the brand’s press coverage by 31 times, through placements we secured in food media and beyond. Our work spanned traditional and digital channels, placing Life Alive in Food & Wine, bon appetite and Eater — as well as The Boston Herald, boston.com and BrooklineHub. The messaging we placed in these stories positioned Life Alive as a top healthy eating destination, and positioned Partner Ron Shaich as visionary fast casual business leader. We supplemented our press work by creating the Mix It Up social media campaign, which collected a cohort of diverse, engaging and energetic Instagrammers, put Life Alive at the center of the city’s food, wellness and student influencer scenes and tripled the brand’s social interactions.
Adam Ritchie Brand Direction is an award-winning independent PR agency which brings out the best in brands by helping them grow, communicate and do the right thing. For more, visit aritchbrand.com.