January - March 2019
Adam Ritchie Brand Direction
2019 is our second year representing Summer and our first year representing born free. 2019 projects to date include business media outreach for the “house of brands” strategy, a multi-city media tour supporting the Summer Baby Pixel Cadet and a New York City deskside media tour supporting items from Summer and born free. Earned media highlights include Business Insider, Pregnancy & Newborn, ABC Washington DC and Bicycling. Present work includes a national media outreach promoting both lines. Earned media placements in development include Good Housekeeping Online, GQ Online, PCMag.com, The Bump, Parents, Working Mother Online, and the social accounts for NFL Defensive Rookie of the Year Darius Leonard and his wife. Strategic counsel has yielded two born free brand launch breakthrough concepts, plus refinement.
Adam Ritchie Brand Direction is an award-winning independent PR agency which brings out the best in brands by helping them grow, communicate and do the right thing. For more, visit aritchbrand.com.