January - June 2019
Adam Ritchie Brand Direction
2019 is our second year representing Summer and our first year representing born free. 2019 projects to date include business media outreach for the “house of brands” strategy, a multi-city media tour supporting the Summer Baby Pixel Cadet, a New York City deskside media tour supporting items from Summer and born free and creating the angle for the born free launch event. Earned media highlights include Business Insider, (PopSugar) Family, The Bump, Fatherly, Red Tricycle, Working Mother Online, Lucie’s List, Parents, Pregnancy & Newborn, ABC Washington DC and Bicycling. Present work includes a national media outreach promoting both lines. Earned media placements in development include Good Housekeeping Online, GQ Online, Essence Online, (USA Today) Reviewed.com, PCMag.com, Afar, (Bustle) Romper, Motherly, Retail Dive and a number of influencers. Strategic counsel has yielded multiple creative campaign concepts for the company’s brands.
Adam Ritchie Brand Direction uses PR to invent and transform. It serves clients on four continents and brings out the best in brands by helping them grow, communicate and do the right thing. For more, visit aritchbrand.com.