January 2017 - December 2017
Adam Ritchie Brand Direction
In our first year representing Evenflo, we produced national coverage of the brand in parenting media and beyond. Notable wins included a positive story on Evenflo SensorSafe on Good Morning America and making the Evenflo Pivot The Bump's "Travel System of the Year." Through our relationship with industry experts, we placed the Pivot as the top travel system in The Washington Post and MomTrends. We worked with Pregnancy & Newborn and Fit Pregnancy and Baby to feature all of Evenflo's priority U.S. products. Additionally, we staged a satellite media tour that took an Evenflo spokesperson into dozens of markets across the country, and managed social media partnerships with key outlets and influencers. We hope to continue our work getting the word out about Evenflo items in 2018!
Adam Ritchie Brand Direction is an award-winning independent PR agency which brings out the best in brands by helping them grow, communicate and do the right thing. For more, visit aritchbrand.com.