January 2018 - December 2018
Adam Ritchie Brand Direction
In our second year representing Evenflo, we tripled the brand’s earned media results over the previous year, through coverage we secured in parenting media and beyond. Our work spanned traditional and digital channels, placing Evenflo products in Parents, Pregnancy & Newborn, Fatherly, mom.me and BabyList — as well as Dow Jones MarketWatch, Tom’s Guide and Forbes. We made the Evenflo Pivot with SensorSafe The Bump's Travel System of the Year and delivered opportunities to Evenflo's sister brands including the Wall Street Journal. We developed Evenflo’s relationship with KidsAndCars.org, yielding Evenflo coverage on CNN, FOX News and syndicated stories in 170 markets. We negotiated national media partnerships with outlets like (CBS) The Talk and social media partnerships with key influencers including The Baby Guy and Celebrity Baby Trends. Through our deskside media tours with key editors, we anticipate Evenflo will place favorably in 2019’s Best of Baby Awards with The Bump, which will be announced this February!
Adam Ritchie Brand Direction is an award-winning independent PR agency which brings out the best in brands by helping them grow, communicate and do the right thing. For more, visit aritchbrand.com.