Press kit



Woonsocket, Rhode Island






To liberate modern family living with a curated selection of premium, design-centric and affordable baby essentials.


Main products

Activity centers






born free simplifies your days by giving you just what you need and nothing more, so you can live your best family life. Free from clutter. Free from worry and distraction. Free to parent and live the way you want.


born free nisa playard


Adventure awaits! Creating a safe place for your little explorer, the born free nisa playard sets up in seconds for a day at the beach, the park, or even your living room. The unique, pop-open design opens and closes with ease and is ultra-portable. The removable, oversized canopy with mesh panels protects babies from the elements while allowing proper ventilation. Plus, it folds with the canopy attached.


  • Easy, pop-open design opens and closes in seconds

  • Oversized 6-panel canopy with 3 mesh panels

  • Padded playard floor with removable machine washable fabrics

  • For indoor and outdoor use; carry bag included



born free wima baby carrier


Babywearing is simple and easy with the born free wima carrier. With 4 modes of use, we’ve covered every position you need to enjoy the benefits of this time-honored tradition. A thoughtful, easy to use design allows the front to open completely and provides a simple, stress-free experience when positioning baby. Premium fabrics and a chic, neutral fashion ensures that mom, dad, grandma, or anyone looks stylish while wearing. Supremely functional, the wima is completely adjustable for the wearer and includes a removable infant head support and hood, adjustable infant seat, storage pockets, pacifier loop, key ring, and carry bag.


  • 4 positions: newborn position, front carry parent-facing, front carry outward-facing, and back carry parent-facing

  • Unique design provides the perfect fit for you while also allowing you to get baby in and out quickly and easily

  • Adjustable sling provides perfect positioning for your newborn

  • Removable infant head support and detachable hood

  • Additional features: machine washable, mesh panels for ventilation, storage pockets, pacifier loop, key ring, carry bag included


  • Usage: 7-15 lbs for Position 1, Newborn/Front, In-Facing

  • Usage: 7-15 lbs for Position 2, Front, In-Facing

  • Usage: 15-45 lbs for Position 3, Front, Out-Facing

  • Usage: 15-45 lbs for Position 4, Rear-Worn

  • Samples: Now

  • Available: Now

  • Purchase link:

  • Other retailers: Amazon and specialty

  • Retail price: $129.99

  • Video:


born free siba playard with napper & changer


What makes the perfect playard for a modern family? The born free siba playard is designed to be just that. Lightweight and ultra-functional, its pop-open design makes it easy to open and close in seconds, not to mention move from room-to-room or beyond. Featuring 3 modes of use, it seamlessly integrates a removable napper, changer, and playard with padded mat in a sleek, stylish design. Plus, premium machine-washable fabrics make cleaning easy. You’ll have everything you need to care for baby at home or even on-the-go with the included carry bag.


  • 3 modes of use: napper, changer, and playard

  • Removable napper, changer, and padded playard floor (fitted sheet sold separately)

  • Easy, pop-open design opens and closes in seconds

  • Removable machine washable fabrics

  • For indoor or outdoor use; carry bag included



born free liva compact fold stroller


Welcome to a new stroller experience. The born free liva compact fold stroller was designed to include the features experienced parents know are essential, minus the heavy bulk of a full-size stroller. This exceptional stroller has a lightweight frame and small footprint for easy maneuverability in the tightest spaces, as well as a super compact, one-hand fold perfect for travel or tucking under a table in your favorite café. Plus, all “extras” come standard: rendered in premium fabrics with an included parent cup holder, cell phone holder, child cup holder, flip-flop friendly brake, large storage basket, and its own carry bag. Plus, the oversized canopy, multi-position recline, and smooth glide wheels ensure your baby will always enjoy the ride. Did we mention that it can be used from birth with your favorite car seat*, no adapters needed? The Liva compact fold stroller is an elegant all-in-one solution for parents on the go.


  • One-hand, self-standing compact fold with a small footprint and lightweight frame (16 pounds)

  • All-in-one solution: can be used from birth with Graco® SnugRide® Click Connect™, Chicco® KeyFit® 30, and Chicco® Fit 2® car seats - no adapters needed!

  • Oversized canopy with pop out sun visor and peek-a-boo window

  • Large storage basket for your on-the-go needs

  • Additional features: multi-position recline, parent storage pocket, parent cup holder, parent cell phone holder, child sippy cup holder, adjustable leg rest, bumper bar, smooth glide wheels, flip-flop brake, auto lock, integrated padded carry strap, 5-point safety harness, carry bag included



born free kova baby bouncer


Play, soothe, rest. The multi-tasking born free kova baby bouncer does all three while remaining stylish and compact. Designed with premium fabrics and a soft, comfortable newborn insert, it’s ready to use from day one. The multi-position recline allows you to easily switch between bouncing or rocking in a snap. A removable toy bar features two plush, black-and-white toys to provide high-contrast fun while encouraging visual development. When it’s time for storage or travel, it folds up compactly with just one hand, and easily slides into the included carry bag.


  • 2 modes of use: bouncer and rocker that easily adjusts to your baby’s liking

  • One-hand compact fold for easy storage or travel; carry bag included

  • Premium fabrics and a soft, comfortable, removable newborn insert

  • Removable toy bar with black-and-white toys

  • Safety harness to keep your little one secure




Press contact

For high-res images, product samples and media inquiries:

Adam Ritchie
(617) 819-4237

Name *