Press kit

 
 
 

U.S. headquarters

Boston, with a cohort of international design studios

 
 

Launched

2014

 
 

Mission

To provide parents with stylish and easily operated baby gear with the design of tomorrow built into today

 
 

Values

Design
Technology
Culture
Safety
Style
City life

 
 

Products

Strollers and travel systems:
gb Pockit+ / Pockit
gb Qbit+ / Qbit / Qbit LTE

Car seats:
gb Asana / Asana 35 LTE / gb Asana35 DLX

Home gear:
Lufta Sleeper Play Yard

 
 

Honors

Guinness Book of World Records™ for world’s smallest folded stroller
Red Dot Award: Product Design
iF Gold Award: Product Design

 
 

About

gb is an international juvenile products brand inspired by modern industrial design to convey a friendly, elegant and intuitive appeal. It aligns rebellious technologies with style to create statement-making products for modern parents. Backed by 25 years of design, development and testing, gb sets the stage for a journey into the future.

 

Pockit

Record-breaking stroller with smallest fold

The gb Pockit is the most compact stroller in the world

Features

  • World’s smallest folded stroller in the Guinness Book of World Records™
  • Folds down to the size of a handbag
  • Fits in a tote bag
  • Two ways to fold: everyday and ultracompact
  • Self-stands when folded
  • Sunshade
  • Height-adjustable 5-point harness
  • Removable and washable seat fabric
  • Storage basket holds up to 11 lbs
  • Locking swivel front wheels
  • One-touch rear brake

Specs

Online

 

Qbit+

All the elements of a full size stroller, yet compact

The gb Qbit+ has everything you’d expect from a larger stroller

Features

  • Compact
  • Light
  • Full recline
  • Bigger wheels
  • One-hand, self-standing fold
  • Travel system ready with optional adapters for the gb Asana
  • Fits in car trunks, under train seats
  • One-hand push
  • XXL sun canopy with UPF 50+ protection
  • Cushioned headrest, shoulder and crotch pads
  • Storage basket holds up to 11 lbs
  • Adjustable leg rest

Specs

  • Usage: Birth (if used with car seat) to 55 lbs
  • Weight: 16.8 lbs
  • Dimensions (folded): 17” long x 19” wide x 21” high
  • Available: Now
  • Purchase: http://gb-online.com
  • Retail price: $299.95
  • Colors: Monument Black, Lizard Khaki, Dragonfire Red, Seaport Blue, Capri Blue, Posh Pink
  • Car seat compatibility: gb Asana and CYBEX infant car seats
  • Video: http://youtu.be/NuZpXuFvrB8

Online

 

Asana

Safety right from the start

A seat suitable from birth with top-level safety features and a stylish appearance

Features

  • 5-position height adjustable headrest
  • Load leg base
  • Easy and safe installation with just one click
  • Side-impact protection
  • Energy absorbing shell
  • XXL sun canopy with UVP 50+ sun protection
  • Removable infant body support for babies less than 6 lbs
  • Compatible with gb and CYBEX strollers (adapters sold separately)

Specs

  • Usage: 4 to 35 lbs, or up to 32” in height
  • Weight (without base): 8.88 lbs
  • Available: Now
  • Location: buybuy BABY
  • Retail price: $299.99
  • Colors: Capri Blue, Seaport Blue, Monument Black, Dragonfire Red, Lizard Khaki, Posh Pink

Online

 

Pockit+

Record-breaking stroller with smallest fold

The gb Pockit+ is the most compact stroller in the world

Features

  • World’s smallest folded stroller in the Guinness Book of World Records™
  • Folds down to the size of a handbag
  • Fits under an airplane seat and in the overhead bin compartment
  • Two ways to fold: everyday and ultracompact
  • Self-stands when folded
  • Sunshade with UPF 50+ protection
  • Height-adjustable 5-point harness
  • Removable and washable seat fabric
  • Storage basket holds up to 11 lbs
  • Locking swivel front wheels
  • One-touch rear brake
  • Adjustable seat back
  • Travel system ready with optional adapters for the gb Asana, gb Asana35 DLX and CYBEX infant car seats

Specs

  • Usage: Birth (if used with car seat) to 55 lbs
  • Weight: 11.5 lbs
  • Dimensions (folded): 14” long x 7” wide x 14” high
  • Available: January 2018
  • Purchase: http://gb-online.com
  • Retail price: $229.95
  • Optional car seat adapters: $29.95
  • Optional travel bag: $29.95
  • Colors: Satin Black, Laguna Blue
  • Car seat compatibility: gb Asana and CYBEX seats

Online

 

 

Press contact

For high-res images, product samples and media inquiries:

Adam Ritchie
(617) 819-4237

 
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