Press kit

 
 
 

U.S. headquarters

Boston, with a cohort of international design studios

 
 

Launched

2014

 
 

Mission

To provide parents with stylish and easily operated baby gear with the design of tomorrow built into today

 
 

Values

Design
Technology
Culture
Safety
Style
City life

 
 

Products

Strollers and travel systems:
gb Pockit / Pockit+
gb Qbit / Qbit+ / Qbit LTE
gb Maris / Maris Day Dream / Maris Plus
gb Lyfe
gb Evoq
gb X1 Urban Jogger

Car seats:
gb Idan / Idan Day Dream / Idan Plus
gb Asana / Asana 35 LTE / gb Asana35 DLX

Home gear:
Lufta Sleeper Play Yard

 
 

Honors

Guinness Book of World Records™ for world’s smallest folded stroller
Red Dot Award: Product Design
iF Gold Award: Product Design

 
 

About

gb is an international juvenile products brand inspired by modern industrial design to convey a friendly, elegant and intuitive appeal. It aligns rebellious technologies with style to create statement-making products for modern parents. Backed by 25 years of design, development and testing, gb sets the stage for a journey into the future.

 

Qbit+

All the elements of a big stroller, yet compact

The gb Qbit+ has everything you’d expect from a larger stroller

Features

  • Compact
  • Light
  • Full recline
  • Bigger wheels
  • One-hand, self-standing fold
  • Travel system ready with optional adapters for the gb Asana
  • Fits in car trunks, under train seats
  • One-hand push
  • XXL sun canopy with UPF 50+ protection
  • Cushioned headrest, shoulder and crotch pads
  • Storage basket holds up to 11 lbs
  • Adjustable leg rest

Specs

  • Usage: Birth (if used with car seat) to 55 lbs
  • Weight: 16.8 lbs
  • Dimensions (folded): 17” long x 19” wide x 21” high
  • Available: Now
  • Purchase: http://gb-online.com
  • Retail price: $299.95
  • Colors: Monument Black, Lizard Khaki, Dragonfire Red, Seaport Blue, Capri Blue, Posh Pink
  • Car seat compatibility: gb Asana and CYBEX infant car seats

Media

 

Idan

High tech meets design and fashion

The gb Idan is a futuristic infant car seat that keeps your baby safe in the present

Features

  • Linear Side-impact Protection (L.S.P. System) channels forces into energy absorbing shell
  • Load leg to minimize forward rotation
  • XXL “Cocoon” Canopy protects up to 50 UV
  • 11-position adjustable headrest
  • Gliding no-rethread harness with padded shoulder and crotch pads
  • Removable infant body support
  • LATCH base with European belt routing
  • Compatible with the gb Maris and other gb and CYBEX strollers

Specs

  • Usage: 4 to 35 lbs, or up to 30” in height
  • Weight (without base): 11 lbs
  • Available: Now
  • Location: http://gb-online.com
  • Retail price (Idan Day Dream): $399.95
  • Retail price (Idan Plus): $399.95
  • Retail price (Idan): $359.99
  • Colors (Idan Plus): Lux Black Colors (Idan): Capri Blue, Seaport Blue, Monument Black, Dragonfire Red, Lizard Khaki, Posh Pink

Media

 

Maris

Ultramodern metropolitan luxury travel system

The gb Maris combines comfort and functionality with a compact footprint

Features

  • Fully-reclining, forward-sliding seat that is forward- and rear-facing

  • Table-height, for use as a high chair

  • Real aluminum accents on frame, hinge and wheels

  • Seamless frame is all one piece

  • Narrow 21” footprint for navigating narrow city streets and subways

  • Extended XXL canopy with peekaboo window

  • Memory button for easy seat removal

  • Flip flop-friendly brake moves downward so shoes aren’t damaged

  • Foam-filled rubber wheels

  • Self-standing when folded

  • Rotatable bumper bar opens from both sides

  • Storage basket can be used folded and opened, and accommodates up to 11 lbs

  • Removable/washable shoulder pads

  • 5-point safety harness and 1-touch buckle

  • Cot and car seat sold separately

Specs

  • Stroller usage (with cot or car seat): Birth to 55 lbs

  • Weight (with toddler seat): 26.9 lbs

  • Available (with included toddler seat): Now

  • Available (with add-on car seat): Now

  • Available (in Day Dream): Summer 2017

  • Purchase: http://gb-online.com

  • Retail price (Maris Day Dream): $799.95

  • Retail price (Maris Plus): $749.95

  • Retail price (Maris): $699.95

  • Retail price (Cot in Day Dream): $379.95

  • Retail price (Cot in Lux Black): $299.95

  • Retail price (Cot): $279.95

  • Colors (Maris Plus) Lux Black

  • Colors (Maris): Capri Blue, Sea Port Blue, Monument Black, Dragonfire Red, Lizard Khaki, Posh Pink

  • Car seat compatibility: gb Idan (with included adapters), all CYBEX infant car seats

Media

 

Pockit+

Record-breaking stroller with smallest fold

The gb Pockit+ is the most compact stroller in the world

Features

  • World’s smallest folded stroller in the Guinness Book of World Records™
  • Folds down to the size of a handbag
  • Fits under an airplane seat and in the overhead bin compartment
  • Two ways to fold: everyday and ultracompact
  • Self-stands when folded
  • Sunshade with UPF 50+ protection
  • Height-adjustable 5-point harness
  • Removable and washable seat fabric
  • Storage basket holds up to 11 lbs
  • Locking swivel front wheels
  • One-touch rear brake
  • Adjustable seat back
  • Travel system ready with optional adapters for the gb Asana, gb Asana35 DLX and CYBEX infant car seats

Specs

  • Usage: Birth (if used with car seat) to 55 lbs
  • Weight: 11.5 lbs
  • Dimensions (folded): 14” long x 7” wide x 14” high
  • Available: August/September 2017
  • Purchase: http://gb-online.com
  • Retail price: $279.95
  • Optional car seat adapters: $29.95
  • Optional travel bag: $29.95
  • Colors: Monument Black, Lizard Khaki, Dragonfire Red, Seaport Blue, Capri Blue, Posh Pink
  • Car seat compatibility: gb Asana and CYBEX seats

Media

 

Pockit

Record-breaking stroller with smallest fold

The gb Pockit is the most compact stroller in the world

Features

  • World’s smallest folded stroller in the Guinness Book of World Records™
  • Folds down to the size of a handbag
  • Fits under an airplane seat
  • Two ways to fold: everyday and ultracompact
  • Self-stands when folded
  • Sunshade
  • Height-adjustable 5-point harness
  • Removable and washable seat fabric
  • Storage basket holds up to 11 lbs
  • Locking swivel front wheels
  • One-touch rear brake

Specs

  • Usage: Six months to 55 lbs
  • Weight: Less than 11 lbs
  • Dimensions (folded): 12” long x 7” wide x 14” high
  • Available: Now
  • Purchase: http://gb-online.com
  • Retail price: $179.99
  • Colors: Monument Black, Lizard Khaki, Dragonfire Red, Seaport Blue, Capri Blue, Posh Pink

Media

 

 

Press contact

For high-res images, product samples and media inquiries:

Adam Ritchie
(617) 819-4237

 
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