Adam Ritchie Brand Direction
This year, we produced significant national coverage for Goodbaby. Notable wins included placing the gb Pockit in the Travel section of The New York Times, in "The Best Travel Strollers" roundups in Conde Nast Traveler, USA Today and HuffPost, and stand-alone features in Dow Jones MarketWatch and Disney's Babble. We secured positive coverage of Evenflo SensorSafe on Good Morning America, and made the Pivot The Bump's "Travel System of the Year" as well as the top travel system in The Washington Post. We placed CYBEX in WIRED's Gadget Lab. We worked with Pregnancy & Newborn and Fit Pregnancy and Baby to feature all of Goodbaby's priority U.S. products. Topping it off, we staged a satellite media tour that took an Evenflo spokesperson into dozens of markets across the country, secured an exciting digital video collaboration for gb with Distractify and arranged a number of partnerships with social influencers who took Goodbaby strollers all over the country and the world. It was a pleasure putting our relationships to work on behalf of Goodbaby in 2017, and we hope to continue our efforts in the year ahead!
Adam Ritchie Brand Direction is an award-winning independent PR agency which brings out the best in brands by helping them grow, communicate and do the right thing. For more, visit http://aritchbrand.com.