Timespan
April - June 2021
Impressions
17,570,749
Country
United States
Agency
Adam Ritchie Brand Direction
Summary
In our third project for Act III Holdings and our first for the Level99 brand, we’ve secured Natick launch coverage across every platform: online, social, television, radio and print media. We struck an effective balance showcasing the strengths of each independent concept under one roof, shifting focus between the triple-threat of challenges, food and beer depending on each outlet’s specialty — and ensured all three elements made it into mass media coverage. Our leadoff placement in The Boston Globe was a front page Business story, our Milford Daily News story was a front page News story and our NECN/NBC Boston (NBC 10) [This Week in Business] feature was a whopping nine minutes of on-message points and visuals. Other notable feature coverage we secured included Boston.com, Eater Boston, MassLive.com, Boston Magazine Online, WBZ-TV (CBS 4), Worcester Business Journal and more.
About
Adam Ritchie Brand Direction uses PR to invent and transform. It serves clients on four continents and brings out the best in brands by helping them grow, communicate and do the right thing. For more, visit aritchbrand.com.
![2021.06.15_[Beasley Media Group Boston] 105.7 WROR Online_Level99 Natick (full, cropped 3x4.png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1625594099542-A2XJVSAQZFZUQ7CP28NZ/2021.06.15_%5BBeasley+Media+Group+Boston%5D++105.7+WROR+Online_Level99+Natick+%28full%2C+cropped+3x4.png)
![2021.06.15_[Beasley Media Group Boston] Country 102.5 Online_Level99 Natick (full, cropped 3x4).png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1625594101079-KO5FFNC7VAGVUNKB2Y7P/2021.06.15_%5BBeasley+Media+Group+Boston%5D++Country+102.5+Online_Level99+Natick+%28full%2C+cropped+3x4%29.png)
![2021.06.15_[Beasley Media Group Boston] Hot 96.9 Online_Level99 Natick (full, cropped 3x4).png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1625594107833-V6Q9WXL3V6OVS49SC54L/2021.06.15_%5BBeasley+Media+Group+Boston%5D++Hot+96.9+Online_Level99+Natick+%28full%2C+cropped+3x4%29.png)
![2021.06.15_[Beasley Media Group Boston] Rock 92.9 Online_Level99 Natick (full, cropped 3x4).png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1625594109465-JNRH1FG455ZMMW6OEMTC/2021.06.15_%5BBeasley+Media+Group+Boston%5D++Rock+92.9+Online_Level99+Natick+%28full%2C+cropped+3x4%29.png)
![2021.07.04_NECN,NBC Boston (NBC 10) [This Week in Business] Online_Level99 Natick (full, cropped 3x4).png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1625595007022-YQ3AV2L8RHCAEQ2TNNCI/2021.07.04_NECN%2CNBC+Boston+%28NBC+10%29+%5BThis+Week+in+Business%5D+Online_Level99+Natick+%28full%2C+cropped+3x4%29.png)
![2021.06.15_[Beasley Media Group Boston] 105.7 WROR Twitter_Level99 Natick.png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1625595273891-8KGJR9K10FXC87PIC8A3/2021.06.15_%5BBeasley+Media+Group+Boston%5D+105.7+WROR+Twitter_Level99+Natick.png)
![2021.06.15_[Beasley Media Group Boston] Country 102.5 Twitter_Level99 Natick.png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1625595275870-3XUXJNEVGWPOJTFJ5CH2/2021.06.15_%5BBeasley+Media+Group+Boston%5D+Country+102.5+Twitter_Level99+Natick.png)
![2021.06.15_[Beasley Media Group Boston] Hot 96.9 Twitter_Level99 Natick.png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1625595276350-OJ18H6SOZH9RIUANAZ5M/2021.06.15_%5BBeasley+Media+Group+Boston%5D+Hot+96.9+Twitter_Level99+Natick.png)
![2021.06.15_[Beasley Media Group Boston] Rock 92.9 Twitter_Level99 Natick.png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1625595277259-M3DXAVFLQMPECT2KM1ZR/2021.06.15_%5BBeasley+Media+Group+Boston%5D+Rock+92.9+Twitter_Level99+Natick.png)
![2021.06.16_[(CBS) WBZ-AM 1030] Instagram_Level99 Natick Instagram.png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1625595284889-NAKTVREI123Q06FN7YWX/2021.06.16_%5B%28CBS%29+WBZ-AM+1030%5D+Instagram_Level99+Natick+Instagram.png)
![2021.06.16_[(CBS) WBZ-AM 1030] TikTok_Level99 Natick.png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1625595284403-5WZOUHLU24C6X0ONGFGQ/2021.06.16_%5B%28CBS%29+WBZ-AM+1030%5D+TikTok_Level99+Natick.png)
