Adam Ritchie
Principal
“Adam Ritchie is a true innovator, pioneering unique approaches.” (PRWeek)
“Adam Ritchie's non-traditional take on PR sets the firm apart.” (PRovoke)
“Adam shifts from building some of the industry’s most experimental campaigns to managing serious reputational crises from minute to minute.” (PR News)
Adam advocates for public relations to evolve from its past as an organization’s mouthpiece to its future as an organization’s creative engine. Nationally regarded in the U.S., he’s been named the field’s most innovative professional (PRovoke), launched campaigns honored as the most creative (PRWeek) and runs a practice recognized as the top boutique agency in the country (PR News). He has won every award in the industry multiple times, spoken at more than 50 universities and written a book on the Invention-first approach to PR (Routledge). He is an Eagle Scout.
Leesa Coyne
Content Producer
Leesa has produced digital content for T-Mobile, Yoplait, Lindt, Mike’s Hard Lemonade, Hellmann's, Degree, The National Wildlife Foundation and more. From emotive brand videos and web shorts to wearables and identity design, Leesa does it all. She's tough under pressure and takes every project to the next visual level.
Liz Aragao
Media Specialist, East COAST
Liz started her career writing, producing, and reporting the news. More than a decade ago, she pivoted to content marketing. Since then, she’s helped brands in the entertainment, energy and staffing industries define their voice and carried their messages across social platforms, websites and beyond. She’s written everything from artist profiles to case studies, and created all of the content needed to help each story find its audience.
Peg Moline
Media Specialist, WEST COAST
Peg's media track record spans three decades. She has served as the fitness editor of Self, the editorial director of SHAPE, the editor in chief of Natural Health and the editor in chief of Fit Pregnancy. Nimble, pragmatic and creative, she applies her experience to executing smart campaigns for products and publications.
Sharing expertise
We frequently serve as moderators, panelists and jury members at industry events, contributing to professional development in the field.
Open positions
Media Specialist
Minimum three years’ experience (preferably agency) and a proven track record for placing stories in top-tier national media.