Press kit

Adam Ritchie

Principal, Adam Ritchie Brand Direction

"A true innovator, pioneering new approaches" (PRWeek)

  • A Swiss Army knife of marketing and PR, Adam brings out the best in brands by helping them grow, communicate and do the right thing.

  • Full bio: http://aritchbrand.com/staff

Quotes from the industry

  • "Innovative...truly original...flawlessly executed…ambitious, brave and non-traditional...this represents the future of our business."
    -PRWeek Awards jury

  • "A breakthrough...compelling and fresh...ingenious planning...dogged pursuit of the objectives."
    -PRSA Silver Anvil jury

  • "Absolutely brilliant...takes PR innovation to the next level...addresses a shifting market...in touch with the times."
    -American Business Awards jury

  • Additional quotes: http://aritchbrand.com/about

Quotes from peers

  • "Tenacious, fearless, disciplined, wise, accommodating, passionate and game-changing."
    -Compiled from multiple clients

  • "A rare combination of strategic and creative ability that makes him a professional force of nature with a seemingly endless ability to make the impossible a reality."
    -Colleague at the world's largest PR agency

  • "One of the finest and most creative public relations minds in the country."
    -Director of Public Diplomacy at Syracuse University’s S.I. Newhouse School

  • Additional feedback: http://aritchbrand.com/clients

Accomplishments

  • Invented a new content distribution vehicle, deployed in an industry-spanning campaign that turned the digital into the drinkable, offered a complete sensory experience, used technology to solve a problem technology created and changed consumer behavior. MarketWatch called it "a new strategy" and ADWEEK said it "took co-branding to the next level." T.R.I.P. was the world’s first studio album released on cans of craft beer brewed to pair with the music. It sold out of every unit twice and drove a 167% increase in show attendance.

  • Created a team of pregnant comic book superheroes for baby gear brand Summer Infant. The M.O.M. Squad was based on real-life moms from diverse backgrounds, drawn by a female comic book illustrator. The campaign’s celebration of all moms as heroes triggered a viral spree of supermom-tagging that doubled the brand’s social media interactions and contributed to a double-digit percentage growth in sales. One editor wrote, "It challenges the way our society thinks about mothers."

  • Walked 3,000 miles across the country, from Boston to San Francisco, using his LifeSpan client’s treadmill desk product, while promoting it. Adam is now on his way back to complete the round trip. He’s part of the active workplace movement, pushing offices to modernize into better places to be, help people lead healthier, less sedentary lives and live by his own message points.

  • Creating a series of unique menu items through a signature influencer program for Live Alive: a collection of organic cafes led by Panera and Au Bon Pain founder Ron Shaich. “Mix It Up” brings a diverse cohort of social insiders together with Live Alive’s culinary director to make healthy dishes inspired by their personal stories.

  • Dared The New York Times to allow a young cyber Jedi to break into its website for a Cyber Aces campaign called "Permission to Hack," resulting in front page coverage.

  • Earned thousands of perception-shaping media placements.

  • Managed hundreds of product launches.

  • Mitigated dozens of reputational crises.

Work history

Handled more than 40 brands including Perrier, Timberland, Jiffy Lube, Magic Hat Brewing Company, Evenflo and Jacuzzi.

  • 2007 - Present: Adam Ritchie Brand Direction (Independent)

    • Founded at the beginning of the largest economic crisis since the Great Depression and evolved to serve clients on four continents.

    • Serves 20 categories, from beer to baby seats, treadmill desks to cybersecurity and niche social networks to the world’s largest swimming pools.

    • Helped introduce children to STEM careers, turned hackers into cyber defenders, cut thermal pollution, greened urban areas, built followings for social entrepreneurs, launched social media brands, educated parents on child passenger safety and supported women reentering the workforce.

    • Additional work: http://aritchbrand.com/services

  • 2003 - 2007: Cone Communications (Omnicom)

    • Brand Marketing Group

    • Crisis Management Group

Leadership

  • Leading the charge for PR to drive product development by creating a pro bono speaking tour called “Invention in PR." His talks have taken him to nearly 40 conferences and universities, from Syracuse to Georgetown, DePaul to Penn State, American to BYU and everywhere between. One attendee said he’s "literally changing the way I think."

  • Spoke about brand development at South by Southwest.

  • Served as a breakout speaker at the PRSSA National Conference.

  • Moderated the Storytelling panel at PRSA Boston's Social Media Summit.

  • Interviewed as the special guest on the PRWeek Podcast.

  • Took live questions over a #RaganChat.

  • Contributed articles to (PRSA) Strategies & Tactics, PR News, PR Daily, Bulldog Reporter and O'Dwyer's. The director of the PRSA's national board called Adam's writing, "a master class in creative PR…awe inspiring…what Top of Your Game looks like."

  • Mentored dozens of professionals who have gone on to drive change at some of the best agencies in the country, including Crispin Porter + Bogusky, Droga5, J. Walter Thompson Worldwide, Racepoint Global, Weber Shandwick, FleishmanHillard, Cone and Ketchum – and media companies like VICE, AMC and WBUR.

Honors

Swept every marketing communications competition in the country with more than 50 career wins, including:

  • Four Silver Anvil Awards from the Public Relations Society of America, including Marketing for Consumer Products: Packaged Goods and Marketing for Consumer Products: Food & Beverage

  • Two PRWeek Awards, including Best in Creative Excellence and Best in Arts, Entertainment, Sports and Media

  • Two Content Marketing Institute Awards, including Most Innovative Content Distribution Strategy

  • American Business Award for PR Innovation of the Year

  • Holmes Report Innovation and Insights SABRE Award for Brand Content & Creativity

  • PR News PR Professional of the Year honoree

  • PRWeek 40 Under 40 honoree

  • Additional honors: http://aritchbrand.com/experience

Outside of work

  • Adam is a touring musician and his band has written and released four studio albums, performed at national music festivals, composed songs picked up by MTV and been featured in Billboard.

  • NPR featured Adam in a special live session at WGBH studios, where he discussed independent music and how nontraditional distribution can be used to bridge the gap between the physical and the digital.

  • Adam has run marathons, is an avid skier and a dedicated animal lover whose beagle, Daisy, rarely leaves his side.

  • For his work with volunteer organizations, Adam was awarded the S.I. Newhouse Public Relations Award for Public Service. For his work in the community, Adam received an Alpha Phi Omega Distinguished Service Key. He is an Eagle Scout.

Recent profiles

  • Meet Adam Ritchie of Adam Ritchie Brand Direction (Voyage Media)

  • Adam Ritchie in 40 Under 40 (PRWeek)

  • Adam Ritchie Brand Direction Wins Four PRSA Silver Anvil Awards (Bulldog Reporter)

Platforms

 

Press contact

For high-res images and interview requests:

Kate Weiser
(617) 302-7230

 
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