Adam was included on the Content Marketing Institute’s list of experts and insights, where he discussed using content marketing to drive product development and bring influencers into the creative process. (Content Marketing Institute)
Adam Ritchie Brand Direction is reuniting intrepid craft brewery Aeronaut with music and light project The Lights Out to launch a new studio album on Spotify-coded craft beer cans. This is the latest collaboration between the brewery and the band. Night Vision reintroduces the tactile element to new music discovery and creates a complete sensory experience for beer and music fans. The album was written in a parallel reality and the beer was brewed under cover of darkness. (PRWeb)
Adam participated in a video interview on influencers and experimentation by PRWeek and Cision for their Earned Media Rising series, alongside PR executives from Alaska Airlines, Boeing and Weber Shandwick.
The firm has added a proprietary creative process to its service lineup. The Creative Compass℠ formalizes the agency's approach to “generating breakthrough campaign concepts” which has yielded award-winning public relations work. (Bulldog Reporter)
Adam Ritchie won the Gold Award for Public Relations Professional of the Year in the Bulldog Reporter Stars of PR Awards. The program was judged by journalists from Forbes, USA Today and The Washington Post, and recognizes “extraordinary individual and agency contributions to PR and communications over the past year.” Individuals are judged on their leadership, breakthrough communications approaches, integrity and results. (Bulldog Reporter)
Adam wrote a PRWeek op-ed on PR as an unstoppable source of transformation and invention. The story shared multiple cases of PR driving product development and encouraged practitioners to use their skills to that end.
Adam was the special guest on The PR Week, PRWeek's weekly roundup of "everything that matters in the worlds of PR and communications." The editors spoke with Adam about his work and the latest industry news.
Adam Ritchie Brand Direction won Most Innovative Content Distribution Strategy and Best Use of Twitter in the Content Marketing Awards. The awards recognize "the best content marketing, strategy, distribution, editorial and design." The competition is the largest and longest-running content marketing awards program in the world.
Voyage Media interviewed Adam for its Inspiring Stories series. The collection looks at “independent entrepreneurs and risk takers who take the road less traveled and make our cities exciting places to live.”
The Public Relations Society of America's news source, Strategies & Tactics, published an article by Adam Ritchie. The piece appears in the Design and Innovation edition and discusses how PR can be used to invent new products and services. In the up-front section, the editors called the work in the issue, "ingenious, bold and inspiring." (PRSA)
Adam Ritchie is a PRWeek 40 Under 40 honoree. PRWeek called Adam "a true innovator" and "a new breed of PR practitioner," and cited Adam Ritchie Brand Direction for "pioneering unique approaches" and "an example of how PR is evolving." The PRWeek 40 Under 40 recognizes "the next generation of industry leaders redefining the role of communications, PR and marketing." (PRWeek)
Adam Ritchie Brand Direction won PR Innovation of the Year in the American Business Awards. The Stevies recognize achievement in the workplace. The PR section was judged by a panel of in-house and agency experts who called the work, "absolutely brilliant...takes PR innovation to the next level...extremely well thought out and researched...addresses a shifting market...in touch with the times."
Adam Ritchie Brand Direction received four Silver Anvil Awards from the Public Relations Society of America. The categories included Marketing for Consumer Products: Packaged Goods, Marketing for Consumer Products: Food & Beverage, Integrated Communications for Consumer Products: Food & Beverage and Most Effective Shoestring Campaign: Business. The jury called the work, "a breakthrough idea...compelling and fresh...ingenious planning...dogged pursuit of the objectives...above and beyond...innovative thinking to create a unique product and experience." Established in 1945, the Silver Anvils are the PR industry's most iconic award, recognizing "the best strategic public relations campaigns and the highest standards of performance for the profession." (PRSA) (Business Wire) (Bulldog Reporter)