The Public Relations Society of America has invited Adam Ritchie to speak about evolving PR from a message carrier to a creative engine at its international conference in San Diego. Keynotes include journalists Bob Woodward, Laura Ling and actor Richard Dreyfuss. The PRSA International Conference "brings together the leading minds in public relations, communication and marketing."
PR News shortlisted two Adam Ritchie Brand Direction campaigns in the Platinum PR Awards. The agency’s Life Alive campaign is up for Influencer Communications and its SUMR brands campaign is up for Visual Storytelling. The awards "celebrate the year's crowning achievements in communications and marketing, and benchmark the top campaigns." (PR News)
The agency won the Gold Award for Best Visual Storytelling Campaign and the Silver Award for Best Food & Beverage Campaign in the Bulldog Reporter PR Awards. The awards were judged by journalists from Forbes, USA Today and The Washington Post, and recognize "outstanding PR and communications campaigns." (Bulldog Reporter)
Content Marketing World will host a breakout session with Adam Ritchie on taking a content-driven approach to product development. Keynotes include Henry Rollins from Black Flag and Mindy Kaling from The Office. Content Marketing World is held in Cleveland and features "the best and the brightest in the content marketing industry." (Content Marketing World)
Adam was the special guest on The Echo Chamber, The Holmes Report’s podcast covering "insight and intelligence from the global PR industry." Senior Reporter Diana Marszalek spoke with Adam about creating work that emphasizes the inventive and transformative qualities of PR. (The Holmes Report)
The PR trades have unanimously placed Adam Ritchie among the top public relations professionals in the country, with individual recognitions from The Holmes Report, The American Business Awards, PR News, PR Daily, Bulldog Reporter, PRWeek and more. (Bulldog Reporter) (Business Wire) (Newhouse Alumni News)
Adam Ritchie was named Marketing Professional of the Year in the PR Daily ACE Awards. The program recognizes individuals Achieving Communications Excellence who have "redefined the field with their groundbreaking work." The Marketing category is awarded to a professional who has "moved people to act, advocated for clients, marketed on multiple channels, increased audience engagement and turned casual consumers into brand loyalists." (PR Daily)
The Museum of Public Relations is presenting Invention in PR with Adam Ritchie, in partnership with the Newhouse School. Adam’s talk will cover breaking the rules, creating new communication vehicles and building campaigns that make history. It will be held at Syracuse University's Fisher Center in New York City on Thursday, July 18, at 6:00 p.m. The museum "chronicles the evolution of the field of public relations." (O’Dwyer’s)
Adam Ritchie was named Communications Executive of the Year in the American Business Awards. The Stevies recognize achievement in the workplace. The PR section was judged by a panel of in-house and agency experts who said Adam is "expanding what PR can do and breaking barriers…showing range and purposeful creativity across industries…bringing value to clients…giving back and sharing his talents…elevating the PR discipline to new heights."
Adam Ritchie Brand Direction received three Silver Anvil Awards of Excellence from the Public Relations Society of America. The categories included Marketing for Consumer Products: Packaged Goods, Marketing for Consumer Products: Retail Stores and Restaurants and Influencer Marketing Program To Expand Awareness: Micro-Influencers. The juries called the Summer Infant work, "creative, strategic and clear…great metrics across channels…successfully sold the product…convinced consumers to take another look at the brand" and called the Life Alive work, "smart, bold and authentic…simple and effective with quantifiable results…the target audience felt heard, respected and valued…checks all the boxes." Established in 1945, the Silver Anvils are the PR industry's most iconic award, recognizing "the best strategic public relations campaigns and the highest standards of performance for the profession." (PRSA)
The PR Club of New England presented Adam Ritchie Brand Direction with Four Bell Ringer Awards in Hospitality/Travel/Entertainment, Content Marketing, Integrated Marketing Communications and Micro Influencers. Bell Ringer recipients "reflect top talent and innovation, and share the common thread of driving business results and brand equity for their clients." (Business Wire)
born free, the new direct-to-consumer offering from Rhode Island-based SUMR Brands, has chosen Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support the brand’s mission to liberate modern family living with a curated selection of premium, design-centric and affordable baby essentials. Its first collaboration with born free is the Find Your Free pop-up event in New York City, where together they’re creating an “influencer inversion” to give real people without social followings a top-tier influencer experience. Other services will include brand strategy, content marketing, media outreach and partnership development. (Bulldog Reporter) (The Holmes Report) (O’Dwyer’s)