Adam was interviewed by PRovoke Senior Reporter Diana Marszalek about the teachable moves behind the world’s best marketing campaigns and his theory of organized creativity.
The firm is now offering a proprietary staff training service to brands and agencies. Mission Control develops a marketing team's Idea Creation capabilities and helps them assemble breakthrough campaigns on the spot. (PRovoke) (Bulldog Reporter) (O’Dwyer’s)
Worried About a Veteran has hired Adam Ritchie Brand Direction to provide Idea Creation and Strategic Planning services as WAV expands from a New York State pilot program into a national initiative. WAV empowers loved ones to prevent Veteran gun suicide. The agency will be guiding WAV's messaging, partnership and media strategy, and developing signature Invention-based campaign concepts. (PRovoke) (O’Dwyer’s) (Bulldog Reporter)
Newsweek and research partner Statista have named Adam Ritchie Brand Direction as one of America’s Best Public Relations Agencies in the Brand Reputation & Marketing category. PR agency owners, employees and in-house teams were surveyed to recommend agencies by specialization. Market research company Statista evaluated the recommendations and produced the final list of agencies representing “the top tier of American PR.” (Newsweek)
PR News has invited Adam to speak at its annual Brand Reputation & Crisis Management event for communicators interested in “best practices on audience pushback, emerging reputational issues, disruptive tech and crisis situations.” Adam’s session, “Invention in a Crisis: Creativity Under Pressure” will look at brands in a crisis who invented their way through to the other side.
The Public Relations Society of America's Independent Practitioners Alliance is hosting a live interactive session led by Adam. It will help independent professionals improve the performance of their practice by exploring the Invention-first approach to PR.
Adam was interviewed by PR News about making a mark on TikTok in light of a new Pew Research study revealing the divide between content creators and content consumers.
Level99, an interactive entertainment and dining concept with custom challenges, elevated food and craft beer under one roof has selected Adam Ritchie Brand Direction to promote its first out-of-state expansion. The agency is launching its sprawling 40,000-square-foot complex where guests can spin giant wheels to solve word puzzles, snap oversized processing chips into computer circuits and pilot a submarine to diffuse underwater mines over "familiar made fantastic" menu items like savory short rib birria and delicious beverages from the rapidly expanding Night Shift Brewing. (Business Wire)
As part of its Author Talk series, the Boston Public Library will host “Invention in PR” Author Adam Ritchie for a discussion on flipping the PR model from promotion to creation. The event will be held in the Commonwealth Salon at the Central Library in Copley Square on National Publicist Day (Monday, October 30), from 6:00 to 7:00 p.m. with a book signing to follow.
Adam was interviewed by PR News about how brands can refresh their iconic campaigns, in the context of a classic vehicle getting a facelift for a line extension, and how brands can refresh themselves, in the context of a classic social platform getting a new name.
Adam was interviewed by PRWeek about why some progressive marketing partnerships don’t raise an eyebrow while others turn into a crisis, in the context of a large beverage brand’s partnership with a transgender influencer.
Adam shared thoughts on the intangible qualities of the best PR candidates with PR Daily, discussing why an ability to reference powerful campaigns from challenger brands and show how passionately they pay attention gives them an advantage.
Adam was interviewed by PR News about how brands can swoop in and steal a moment in time, in the context of creative campaigns around a major sporting event.
O’Dwyer's is hosting a live webinar with Adam about his Invention-first approach to PR which guides what a company makes and uses PR as a creative engine. O’Dwyer’s has covered the public relations industry for more than five decades. (O’Dwyer’s)
Adam was interviewed by Agility PR Solutions for its “PR Profiles” series: conversations with Agility’s “favorite powerhouses in the PR and communications industry.” (YouTube) (Apple) (Spotify)
LifeSpan, the fitness gear manufacturer named “America’s Healthiest Company” by Health magazine, has chosen Adam Ritchie Brand Direction to launch its Ampera Power-Generating Office Bike. The bike will charge a user’s laptop and phone using pedal power, empowering them to work from anywhere. (Business Wire)
Independent publisher Tantor Audio has released “Invention in PR,” Adam Ritchie’s guide to putting PR in charge of product and service development, in audiobook format.
PRAdvanced, BU PRSSA’s annual in-person district conference, has invited Adam as its morning keynote speaker. The conference explores the timeless fundamentals of PR, and this year’s theme, "Looking Back to Move Forward," covers how the lessons of the past can be evolved for the next generation.
Adam was interviewed by PR News about the best ways for major public figures to share big news, in the context of Tom Brady’s second retirement and Beyoncé’s world tour.
Adam Ritchie Brand Direction was selected as the PR agency for the inaugural Masters of Scale Summit at the Presidio Theatre and surrounding campus in San Francisco. The Summit immerses the most forward-thinking, fast-scaling business leaders in an environment designed to cultivate innovation, acceleration and co-elevation. Speakers include Bill Gates, Tyra Banks, Tyler Perry, Ron Howard, Arianna Huffington, Netflix CEO Ted Sarandos, Airbnb CEO Brian Chesky, Uber CEO Dara Khosrowshahi, TikTok CEO Shou Chew and Prince Harry, Duke of Sussex. (O’Dwyer’s) (Bulldog Reporter)