A campaign by Adam Ritchie Brand Direction is a first place winner in the PR Daily Digital PR & Social Media Awards. The campaign “thought creatively and delved deep into the needs of its audience with modern storytelling techniques and multichannel expertise,” and was called an “attention-grabbing (and delicious) innovation.” (PR Daily)
Adam has been invited to be a breakout speaker at the PRSSA National Conference. Adam’s session, Invention in PR, will cover breaking the rules, creating new communication vehicles and constructing campaigns that cross multiple industries.
The Hermes Creative Awards recognized Adam Ritchie Brand Direction with a Platinum Award in its Innovation category. Hermes is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. "Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness, serving as a benchmark for the industry."
The Public Relations Society of America presented Adam Ritchie Brand Direction with a Bronze Anvil Award of Commendation for a consumer products campaign. The Bronze Anvils represent "the best of the best in public relations programs demonstrating creative tactics," and celebrate "the most memorable media campaigns of the year." (PRSA)
Adam was interviewed on The Dieline about "introducing something tactile in a completely unexpected way, marrying the product experience with the digital experience and blurring the lines between pixels and print.”
Adam will share nontraditional uses of social media at the Boston New Technology Showcase, sponsored by Foley Hoag, IBM and UPS. The event is organized by the largest technology group in New England, and promotes the tech startup community.
An integrated campaign by Adam Ritchie Brand Direction was selected as a winner in the 23rd Annual Communicator Awards, hosted by the Academy of Interactive and Visual Arts. The Communicator Awards honor "the best in advertising, corporate communications, public relations and identity work for dedication to perfecting their craft as they push the envelope of creativity." More than 6,000 entries from around the world were judged by professionals from Condè Nast, Disney, Lockheed Martin, MTV and Time Inc.
Adam Ritchie has been invited to present a guest lecture at the Berklee Institute for Creative Entrepreneurship. Adam will discuss unconventional outlets for music in a rapidly changing landscape, while collaborating with practitioners in other disciplines.
An Adam Ritchie Brand Direction product packaging concept was awarded an International Design Award. The competition "recognizes, honors and promotes legendary design visionaries and uncovers emerging talents in architecture, interior, product, graphic and fashion design on global level." The jury included experts from Design Quarterly, HGTV, The Style Network and Cool Hunting. More than 1,000 entries from 52 countries around the world were evaluated for achievement in design, creativity, usability and innovation. (IDA)
The dotCOMM Awards recognized Adam Ritchie Brand Direction with a Platinum Award in its Viral Marketing Campaign category. The awards are judged by the Association of Marketing and Communication Professionals and "honor excellence in web creativity and digital communication."
The APEX Awards presented Adam Ritchie Brand Direction with an Award of Excellence in its Marketing & Public Relations Campaigns, Programs & Plans category. The awards "recognize professional communicators for their ability to achieve overall communications effectiveness." (APEX)
The Publicity Club of New England presented Adam Ritchie Brand Direction with a Bell Ringer Award for a launch campaign. Bell Ringer recipients "reflect top talent and innovation, and share the common thread of driving business results and brand equity for their clients."
The agency won the Gold Award for Best Arts & Entertainment Campaign in the Bulldog Reporter Awards. The awards were judged by journalists from Forbes, USA Today and The Washington Post, and recognize excellence in public relations and communications. The campaign was called "innovative" and "multidimensional." (Bulldog Reporter)
NPR affiliate WGBH has invited Adam Ritchie to speak at the What's Brewin' edition of its BostonTalks series. Adam's talk will cover how media can be used to bridge the gap between the physical and the digital.
A marketing campaign developed and executed by Adam Ritchie Brand Direction was featured in the Creativity section of ADWEEK. The article says Aritchbrand's work "takes co-branding to the next level."
Adam Ritchie Brand Direction is bringing together intrepid craft brewery Aeronaut and music and light project The Lights Out to launch the first studio album ever released on a can of beer. The album and the brew are both called, T.R.I.P. The album is a collection of stories and characters from other worlds. The beer is an Imperial Session IPA, inspired by the music and developed to showcase the flavors of galaxy hops. The beer label contains social media instructions for drinkers to access the album. The collaboration aims to reintroduce the physical aspect to new music discovery, and create a complete sensory experience involving sound, visual, touch and taste. Launch activities include digital media production, outreach to culture, lifestyle, beer, food, beverage, music, business, technology, design, science and art media, and interactive live events. The beer is designed to fuel a drinker’s trip through the multiverse, and the album is the soundtrack to that journey. (Bulldog Reporter) (O'Dwyer's)