The Washington Post covered an Adam Ritchie Brand Direction creative marketing concept, with a tip of the hat to the spirit of the project, noting, "Yes, it’s a campaign....But who can’t get behind [it]?"
The Public Relations Society of America presented Adam Ritchie Brand Direction with a Bronze Anvil Award for Branded Content in Arts, Sports and Entertainment, and two Bronze Anvil Awards of Commendation for Branded Content in Consumer Products and Media Relations in Packaged Goods. The Bronze Anvils represent "the best of the best in public relations tactics that contribute to the success of overall programs or campaigns." (PRSA)
PRSA Boston has invited Adam to moderate the Using Storytelling to Build Engagement panel at its Social Media Summit. The discussion will take place at Bentley University and will cover engagement over social media with panelists from GE, WGBH and Aeronaut Brewing Co.
The Holmes Report announced Adam Ritchie Brand Direction is a finalist in the Guerrilla Marketing category of the SABRE Awards North America. The competition attracted more than 2,000 entries and "recognizes campaigns that demonstrate the highest levels of strategic planning, creativity and business results."
Adam Ritchie Brand Direction was announced as a Public Relations Society of America (PRSA) Silver Anvil Finalist in multiple categories and is tied with H+M Communications/Padilla as the most nominated agency behind Edelman and Ketchum/DeVries. The Silver Anvils are the longest-running public relations competition and "honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness, contribute to the public relations body of knowledge and become part of the history of the profession." (PRSA)
Adam Ritchie Brand Direction won Best in Creative Excellence and Best in Arts, Entertainment, Sports and Media at the PRWeek U.S. Awards. The jury described the work as "innovative...an outstanding concept and a truly original idea – flawlessly executed…ambitious, brave and non-traditional...this represents the future of our business." The agency was also a finalist for Best in Social Media. The PRWeek Awards are "the Oscars of the PR industry." (PRWeek) (Bulldog Reporter)
The Shorty Awards, which "honor the top content creators, influencers, brands and organizations on social media" has added Adam Ritchie Brand Direction to its shortlist. Entries from around the world are judged by the Real Time Academy of Short Form Arts & Sciences on "creativity, innovation, use of platform and overall effectiveness."
At the #In2Summit, a global conference exploring the disruption and evolution in the communications industry, Adam Ritchie Brand Direction was presented with an In2 SABRE Award in the Brand Content & Creativity category. The Innovation & Insights SABRE (Superior Achievement in Branding, Reputation & Engagement) Awards "spotlight the specific components of a campaign that make it cutting edge and showcase an organization's transformation towards the future."
Adam is conducting a national speaking tour called “Invention in PR,” discussing how PR can be used to create newsworthy consumer products from the ground up. The pilot edition started as a breakout session at the PRSSA National Conference, and the talk is going on the road to PR programs at more than 20 universities.
"Adam Ritchie Brand Direction Celebrates 10 Year Anniversary with New Clients, Speaking Tour and Numerous Award Wins: Two national brands have chosen Adam Ritchie Brand Direction as their public relations agency of record. Agency principal Adam Ritchie is conducting a national speaking tour. The firm is celebrating its anniversary by winning more than 20 industry awards in the last 10 months." (Bulldog Reporter)
Ohio-based Evenflo has tapped Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support products from the Fast Company Top 10 Most Innovative Company including its SensorSafe Technology-equipped car seats which prevent vehicular heat stroke. Services will include brand and influencer partnerships, media relations, event support, content marketing and brand strategy. (O'Dwyer's) (The Holmes Report)
Rhode Island-based Summer Infant has chosen Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support the company's thoughtfully designed, pioneering products including the Baby Pixel Monitor which alerts caregivers if a child crosses a virtual safe boundary. Services will include brand and influencer partnerships, media relations, event support, content marketing and brand strategy. (O'Dwyer's) (The Holmes Report)
Adam Ritchie Brand Direction received a platinum AVA Digital Award for Brand Voice & Strategic Storytelling. AVA Digital is an international competition which recognizes "outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication." (AVA Digital)
Adam Ritchie Brand Direction has been shortlisted by PRWeek three times in the PRWeek U.S. Awards. The agency is a finalist in the Best in Creative Excellence, Best in Social Media and Best in Arts, Entertainment, Sports, and Media Campaign and Technique categories. The awards are "firmly established as the communications industry's highest accolade, celebrating the best of the best corporate, agency, nonprofit and education teams, and the work they produce." (PRWeek)
A campaign by Adam Ritchie Brand Direction is a first place winner in the PR Daily Digital PR & Social Media Awards. The team "thought creatively and delved deep into the needs of its audience with modern storytelling techniques and multichannel expertise," and the work was called an "attention-grabbing (and delicious) innovation." (PR Daily)