The Public Relations Society of America presented Adam Ritchie Brand Direction with a Bronze Anvil Award of Commendation for a consumer products campaign. The Bronze Anvils represent "the best of the best in public relations programs demonstrating creative tactics," and celebrate "the most memorable media campaigns of the year." (PRSA)
The Hermes Creative Awards recognized Adam Ritchie Brand Direction with a Platinum Award in its Innovation category. Hermes is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. "Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness, serving as a benchmark for the industry."
Adam will share nontraditional uses of social media at the Boston New Technology Showcase, sponsored by Foley Hoag, IBM and UPS. The event is organized by the largest technology group in New England, and promotes the tech startup community.
An integrated campaign by Adam Ritchie Brand Direction was selected as a winner in the 23rd Annual Communicator Awards, hosted by the Academy of Interactive and Visual Arts. The Communicator Awards honor "the best in advertising, corporate communications, public relations and identity work for dedication to perfecting their craft as they push the envelope of creativity." More than 6,000 entries from around the world were judged by professionals from Condè Nast, Disney, Lockheed Martin, MTV and Time Inc.
An Adam Ritchie Brand Direction product packaging concept was awarded an International Design Award. The competition "recognizes, honors and promotes legendary design visionaries and uncovers emerging talents in architecture, interior, product, graphic and fashion design on global level." The jury included experts from Design Quarterly, HGTV, The Style Network and Cool Hunting. More than 1,000 entries from 52 countries around the world were evaluated for achievement in design, creativity, usability and innovation. (IDA)
The Publicity Club of New England presented Adam Ritchie Brand Direction with a Bell Ringer Award for a launch campaign. Bell Ringer recipients "reflect top talent and innovation, and share the common thread of driving business results and brand equity for their clients."
The agency won the Gold Award for Best Arts & Entertainment Campaign in the Bulldog Reporter Awards. The awards were judged by journalists from Forbes, USA Today and The Washington Post, and recognize excellence in public relations and communications. The campaign was called "innovative" and "multidimensional." (Bulldog Reporter)
NPR affiliate WGBH has invited Adam Ritchie to speak at the What's Brewin' edition of its BostonTalks series. Adam's talk will cover how media can be used to bridge the gap between the physical and the digital.
A marketing campaign developed and executed by Adam Ritchie Brand Direction was featured in the Creativity section of ADWEEK. The article says Aritchbrand's work "takes co-branding to the next level."
Adam Ritchie Brand Direction is bringing together intrepid craft brewery Aeronaut and music and light project The Lights Out to launch the first studio album ever released on a can of beer. The album and the brew are both called, T.R.I.P. The album is a collection of stories and characters from other worlds. The beer is an Imperial Session IPA, inspired by the music and developed to showcase the flavors of galaxy hops. The beer label contains social media instructions for drinkers to access the album. The collaboration aims to reintroduce the physical aspect to new music discovery, and create a complete sensory experience involving sound, visual, touch and taste. Launch activities include digital media production, outreach to culture, lifestyle, beer, food, beverage, music, business, technology, design, science and art media, and interactive live events. The beer is designed to fuel a drinker’s trip through the multiverse, and the album is the soundtrack to that journey. (Bulldog Reporter) (O'Dwyer's)
Adam Ritchie Brand Direction hosted an open house to celebrate 10 years in business.
Adam Ritchie Brand Direction has relocated from 41 Winter Street to 43 Bowdoin Street.
The German fashion and lifestyle-driven juvenile brand, CYBEX, and the international juvenile brand, GB, have chosen Adam Ritchie Brand Direction as their public relations agency of record for the U.S. The Aritchbrand team will support CYBEX's launch of new fashions for its Ray and Charles Eames-inspired Priam luxury travel system, and GB's launch of its Guinness World Record-holding Pockit stroller, which folds down to the size of a handbag, among other items. Services will include media relations, event support, celebrity seeding and brand strategy. (The Holmes Report) (Bulldog Reporter)
Syracuse University's Boston Orange, which covers alumni "making a difference and finding success in Boston and beyond," has produced a feature on Adam Ritchie. The profile covers Adam's marketing and public relations work.
The new juvenile products brand, Urbini, which makes versatile baby gear that crosses every boundary to delight parents and babies everywhere, has selected Adam Ritchie Brand Direction as its public relations agency of record. The Aritchbrand team will support Urbini and its line of new products, which includes the world's lightest full-featured stroller, a surprisingly compact travel system, an extremely versatile 3-in-1 travel system and an infant car seat with a super lightweight carrier. (The Holmes Report) (Bulldog Reporter) (PRNewser)