Adam was the special guest on The PR Week, PRWeek's weekly roundup of "everything that matters in the worlds of PR and communications." The editors spoke with Adam about his work and the latest industry news.
Adam Ritchie Brand Direction is helping Life Alive, an all organic, plant-forward collection of cafes led by Panera and Au Bon Pain founder Ron Shaich, in its expansion and mission to feed the vitality of a busy world.
Adam Ritchie Brand Direction won Most Innovative Content Distribution Strategy and Best Use of Twitter in the Content Marketing Awards. The awards recognize "the best content marketing, strategy, distribution, editorial and design." The competition is the largest and longest-running content marketing awards program in the world.
Voyage Media interviewed Adam for its Inspiring Stories series. The collection looks at “independent entrepreneurs and risk takers who take the road less traveled and make our cities exciting places to live.”
The Public Relations Society of America's news source, Strategies & Tactics, published an article by Adam Ritchie. The piece appears in the Design and Innovation edition and discusses how PR can be used to invent new products and services. In the up-front section, the editors called the work in the issue, "ingenious, bold and inspiring." (PRSA)
Adam Ritchie is a PRWeek 40 Under 40 honoree. PRWeek called Adam "a true innovator" and "a new breed of PR practitioner," and cited Adam Ritchie Brand Direction for "pioneering unique approaches" and "an example of how PR is evolving." The PRWeek 40 Under 40 recognizes "the next generation of industry leaders redefining the role of communications, PR and marketing." (PRWeek)
Adam Ritchie Brand Direction won PR Innovation of the Year in the American Business Awards. The Stevies recognize achievement in the workplace. The PR section was judged by a panel of in-house and agency experts who called the work, "absolutely brilliant...takes PR innovation to the next level...extremely well thought out and researched...addresses a shifting market...in touch with the times."
Adam Ritchie Brand Direction received four Silver Anvil Awards from the Public Relations Society of America. The categories included Marketing for Consumer Products: Packaged Goods, Marketing for Consumer Products: Food & Beverage, Integrated Communications for Consumer Products: Food & Beverage and Most Effective Shoestring Campaign: Business. The jury called the work, "a breakthrough idea...compelling and fresh...ingenious planning...dogged pursuit of the objectives...above and beyond...innovative thinking to create a unique product and experience." Established in 1945, the Silver Anvils are the PR industry's most iconic award, recognizing "the best strategic public relations campaigns and the highest standards of performance for the profession." (PRSA) (Business Wire) (Bulldog Reporter)
The Public Relations Society of America presented Adam Ritchie Brand Direction with a Bronze Anvil Award for Branded Content in Arts, Sports and Entertainment, and two Bronze Anvil Awards of Commendation for Branded Content in Consumer Products and Media Relations in Packaged Goods. The jury called the work, "a fantastic example of what this industry needs more of: original creativity and a lot of fun...multifaceted...well-researched, produced and executed...successful in creating buzz, sales and communicating brand messages." The Bronze Anvils represent "the best of the best in public relations tactics that contribute to the success of overall programs or campaigns." (PRSA)
Adam Ritchie Brand Direction received two Telly Awards in Social, Arts & Entertainment and Craft, Use of Music. The Telly Awards honors work from leading producers across all screens, for nearly four decades. More than 12,000 entries were submitted from five continents, and were judged by executives from Hearst, ESPN, Vice and Vimeo.
The Washington Post covered an Adam Ritchie Brand Direction creative marketing concept, with a tip of the hat to the spirit of the project, noting, "Yes, it’s a campaign....But who can’t get behind [it]?"
PRSA Boston has invited Adam to moderate the Using Storytelling to Build Engagement panel at its Social Media Summit. The discussion will take place at Bentley University and will cover engagement over social media with panelists from GE, WGBH and Aeronaut Brewing Co.