Adam was interviewed by PR News about making a mark on TikTok in light of a new Pew Research study revealing the divide between content creators and content consumers.
The Public Relations Society of America's Independent Practitioners Alliance is hosting a live interactive session led by Adam. It will help independent professionals improve the performance of their practice by exploring the Invention-first approach to PR.
Level99, an interactive entertainment and dining concept with custom challenges, elevated food and craft beer under one roof has selected Adam Ritchie Brand Direction to promote its first out-of-state expansion. The agency is launching its sprawling 40,000-square-foot complex where guests can spin giant wheels to solve word puzzles, snap oversized processing chips into computer circuits and pilot a submarine to diffuse underwater mines over "familiar made fantastic" menu items like savory short rib birria and delicious beverages from the rapidly expanding Night Shift Brewing. (Business Wire)
As part of its Author Talk series, the Boston Public Library will host “Invention in PR” Author Adam Ritchie for a discussion on flipping the PR model from promotion to creation. The event will be held in the Commonwealth Salon at the Central Library in Copley Square on National Publicist Day (Monday, October 30), from 6:00 to 7:00 p.m. with a book signing to follow.
Adam was interviewed by PR News about how brands can refresh their iconic campaigns, in the context of a classic vehicle getting a facelift for a line extension, and how brands can refresh themselves, in the context of a classic social platform getting a new name.
Adam was interviewed by PRWeek about why some progressive marketing partnerships don’t raise an eyebrow while others turn into a crisis, in the context of a large beverage brand’s partnership with a transgender influencer.
Adam shared thoughts on the intangible qualities of the best PR candidates with PR Daily, discussing why an ability to reference powerful campaigns from challenger brands and show how passionately they pay attention gives them an advantage.
Adam was interviewed by PR News about how brands can swoop in and steal a moment in time, in the context of creative campaigns around a major sporting event.
O’Dwyer's is hosting a live webinar with Adam about his Invention-first approach to PR which guides what a company makes and uses PR as a creative engine. O’Dwyer’s has covered the public relations industry for more than five decades. (O’Dwyer’s)
Adam was interviewed by Agility PR Solutions for its “PR Profiles” series: conversations with Agility’s “favorite powerhouses in the PR and communications industry.” (YouTube) (Apple) (Spotify)
LifeSpan, the fitness gear manufacturer named “America’s Healthiest Company” by Health magazine, has chosen Adam Ritchie Brand Direction to launch its Ampera Power-Generating Office Bike. The bike will charge a user’s laptop and phone using pedal power, empowering them to work from anywhere. (Business Wire)
Independent publisher Tantor Audio has released “Invention in PR,” Adam Ritchie’s guide to putting PR in charge of product and service development, in audiobook format.
PRAdvanced, BU PRSSA’s annual in-person district conference, has invited Adam as its morning keynote speaker. The conference explores the timeless fundamentals of PR, and this year’s theme, "Looking Back to Move Forward," covers how the lessons of the past can be evolved for the next generation.
Adam was interviewed by PR News about the best ways for major public figures to share big news, in the context of Tom Brady’s second retirement and Beyoncé’s world tour.
Adam Ritchie Brand Direction was selected as the PR agency for the inaugural Masters of Scale Summit at the Presidio Theatre and surrounding campus in San Francisco. The Summit immerses the most forward-thinking, fast-scaling business leaders in an environment designed to cultivate innovation, acceleration and co-elevation. Speakers include Bill Gates, Tyra Banks, Tyler Perry, Ron Howard, Arianna Huffington, Netflix CEO Ted Sarandos, Airbnb CEO Brian Chesky, Uber CEO Dara Khosrowshahi, TikTok CEO Shou Chew and Prince Harry, Duke of Sussex. (O’Dwyer’s) (Bulldog Reporter)
New York University's School of Professional Studies is hosting a Book Talk with Adam Ritchie to discuss the Invention-first approach to public relations outlined in Adam’s “Invention in PR” book, published by Routledge.
Adam Ritchie Brand Direction was named to the third annual PR News Agency Elite Top 100 list. The program spotlights “the nation’s most innovative PR and communications firms of the year.” (PR News)
American Ninja Warrior Adventure Parks, an inclusive experience where guests of all ages can tackle obstacle courses inspired by the hit show and become Ninja Warriors, has selected Adam Ritchie Brand Direction as its U.S. launch agency. The firm will handle communications for the theme park brand as it opens its first U.S. location in Santa Ana, CA, in partnership with Universal Live Entertainment. (PRovoke) (O’Dwyer’s) (Bulldog Reporter)
Adam was interviewed by Veracity’s “PR Talk” about pushing the limits of PR from product promotion to product creation, and how an Invention-based approach lifts business leaders’ appreciation for PR.
Adam was interviewed by PR News about brands attempting to ride another brand’s cultural moment, in the context of Starbucks announcing the return of its pumpkin spice latte.