Timespan
January - December 2018
Impressions
515,062,068
Country
United States
Agency
Adam Ritchie Brand Direction
Summary
In our first year representing Summer Infant, we drove earned media results which placed the brand and its products in parenting media and beyond. Our work spanned traditional and digital channels, placing Summer Infant in Parents, Pregnancy & Newborn, PopSugar, BabyCenter and What To Expect — as well as The Washington Post, (FOX) Los Angeles and ADWEEK. We worked with Summer Infant to create The M.O.M. Squad, a campaign which propelled the brand out of parenting and into pop culture. We repeated success beyond parenting when we capitalized on Chrissy Teigen’s Instagram appearance with the My Size Potty and placed brand/product mentions/backlinks on E! Entertainment Television Online, (CBS) Entertainment Tonight and (Bustle) Romper. Finally, we negotiated multi-platform social media partnerships with key influencers including The Baby Guy and Celebrity Baby Trends.
About
Adam Ritchie Brand Direction is an award-winning independent PR agency which brings out the best in brands by helping them grow, communicate and do the right thing. For more, visit aritchbrand.com.
![2018.11.16_[Syndicated from ET Online] Yahoo! Lifestyle_Summer Infant My Size Potty with Celebrity Chrissy Teigen_original, cropped 2x3.png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1543990391526-JHPHVKK8GX4HY2S25D46/2018.11.16_%5BSyndicated+from+ET+Online%5D+Yahoo%21+Lifestyle_Summer+Infant+My+Size+Potty+with+Celebrity+Chrissy+Teigen_original%2C+cropped+2x3.png)
![2018.05.07-05.13_WFSB-TV (CBS 3) [Better Connecticut]_SwaddleMe Kicksie.jpeg](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1527907584620-XCPMXLKU805LE71FXI2C/2018.05.07-05.13_WFSB-TV+%28CBS+3%29+%5BBetter+Connecticut%5D_SwaddleMe+Kicksie.jpeg)
![2018.09.27_KTTV-TV:KCOP-TV (FOX 11:MyNetworkTV 13) [Good Day L.A.]_Summer Infant Baby Pixel monitor, My Size Potty, 3Dpac CS+, Delux Pop 'N Play.jpeg](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1538370790325-I4BBA6KC2IOFIT1TTB9S/2018.09.27_KTTV-TV%3AKCOP-TV+%28FOX+11%3AMyNetworkTV+13%29+%5BGood+Day+L.A.%5D_Summer+Infant+Baby+Pixel+monitor%2C+My+Size+Potty%2C+3Dpac+CS%2B%2C+Delux+Pop+%27N+Play.jpeg){kind=tracking}
![2018.09.27_KTTV-TV:KCOP-TV (FOX 11:MyNetworkTV 13) [Good Day L.A.], Facebook_Summer Infant Baby Pixel monitor, My Size Potty, 3Dpac CS+, Delux Pop 'N Play_cropped 2x3.png](https://images.squarespace-cdn.com/content/v1/594a9a13d1758e9b7afedd20/1538370872284-DBGP66QKYOV0ARQ5FX38/2018.09.27_KTTV-TV%3AKCOP-TV+%28FOX+11%3AMyNetworkTV+13%29+%5BGood+Day+L.A.%5D%2C+Facebook_Summer+Infant+Baby+Pixel+monitor%2C+My+Size+Potty%2C+3Dpac+CS%2B%2C+Delux+Pop+%27N+Play_cropped+2x3.png){kind=tracking}
