Media kit

New Boppy Nursing Pillow

Summary

The New Boppy Nursing Pillow is an updated version of the most popular nursing pillow of the last three decades. Boppy took its iconic shape, kept everything parents loved — like its machine washable cover, its comfort and quality — and made it firmer, more supportive, loftier for a better latch and an easier fit for all body types.

Features

• Wider opening hugs all body types

• Firmer, higher cushion brings baby closer for latching and comfort

• New shape slides onto waist and changes position with one or two hands

• Larger surface area supports breast & bottle feeding

• Machine washable cover for easy cleanup

• Recycled hypoallergenic fiber filling

• Free from odors, formaldehyde, phthalate, flame retardant and lead

• Stays supportive as baby grows

Specs

• Usage: 0+ months

• Weight: 2.4 lbs

• Full dimensions: 22.5” x 15.5” x 6.5”

• Main baby support area dimensions: 22.5” x 7.5” x 6.5”

• Press samples: Now

• Available to consumers: Now

• Purchase link: boppy.com

• Retailers with exclusive fashions: Amazon, Walmart, Babylist, Target

• Retail price: $45

• Colors: 30 different colors and patterns

• Image: Green Sage Leaves (hero + lifestyle)

• Image: Colorful Forest Animals (hero + lifestyle)

• Video: Product highlights (15 sec)

• Video: Product features and Original Boppy comparison (25 sec)

Reviewer guidance

• When reviewing and photographing the nursing pillow, Boppy asks the reviewer to follow safe, proper usage.

• The nursing pillow is for feeding only — breast or bottle — and should not be used or photographed propping the baby up, or for tummy time.

• The nursing pillow is for supervised use only in the arms of a caregiver, and should not be used or photographed in a crib or in bed.

Hashtags

• #boppy

• #motherofcomfort

• #nursingpillow

• #newboppypillow

Boppy Uplift Nursing Pillow

Summary

The Boppy Uplift Nursing Pillow helps reduce reflux symptoms during breast and bottle feeding, and comfortably fits all body types.

Features

• Unique sloped design creates an optimal position to reduce spit-ups

• Contoured design comfortably curves around your waist

• Removable belt secures it against your body and serves as a carrying strap

• Handle helps you position the pillow one-handed

• Built-in pocket keeps pacifiers, burp cloths and more within reach

• Machine washable cover for easy cleanup

• Recycled hypoallergenic fiber filling

• Free from odors, formaldehyde, phthalate, flame retardant and lead

• Stays supportive as baby grows

Specs

• Usage: 0+ months

• Weight: 3.04 lbs

• Full dimensions: 20.0” x 19.5” x 7.0”

• Feeding surface: 20.0” x 19.5”

• Press samples: Now

• Available to consumers: March 2025

• Purchase link: TBA

• Retailers with exclusive fashions: Amazon, Target [Links TBA]

• Retailers with non-exclusive fashions: Babylist [Link TBA]

• Retail price: $49.99

• Colors: 6 different colors and patterns

• Image: Tan Latte Pebbles (hero + lifestyle + lifestyle)

• Image: Colorful Forest Animals (hero)

• Video: Product highlights (20 sec)

• Video: Product features and New Nursing Pillow comparison (34 sec)

Reviewer guidance

• When reviewing and photographing the nursing pillow, Boppy asks the reviewer to follow safe, proper usage.

• The nursing pillow is for feeding only — breast or bottle — and should not be used or photographed propping the baby up, or for tummy time.

• The nursing pillow is for supervised use only in the arms of a caregiver, and should not be used or photographed in a crib or in bed.

Hashtags

• #boppy

• #motherofcomfort

• #nursingpillow

• #boppyuplift

• #spithappens