Media kit

New Boppy Nursing Pillow

Summary

The New Boppy Nursing Pillow is an updated version of the most popular nursing pillow of the last three decades. Boppy took its iconic shape, kept everything parents loved — like its machine washable cover, its comfort and quality — and made it firmer, more supportive, loftier for a better latch and an easier fit for all body types.

Features

• Wider opening hugs all body types

• Firmer, higher cushion brings baby closer for latching and comfort

• New shape slides onto waist and changes position with one or two hands

• Larger surface area supports breast & bottle feeding

• Machine washable cover for easy cleanup

• Recycled hypoallergenic fiber filling

• Free from odors, formaldehyde, phthalate, flame retardant and lead

• Stays supportive as baby grows

Specs

• Usage: 0+ months

• Weight: 2.4 lbs

• Full dimensions: 22.5” x 15.5” x 6.5”

• Main baby support area dimensions: 22.5” x 7.5” x 6.5”

• Press samples: Now

• Available to consumers: Now

• Purchase link: boppy.com

• Retailers with exclusive fashions: Amazon, Walmart, Babylist, Target

• Retail price: $45

• Colors: 30 different colors and patterns

• Image: Green Sage Leaves (hero + lifestyle)

• Image: Colorful Forest Animals (hero + lifestyle)

• Video: Product highlights (15 sec)

• Video: Product features and Original Boppy comparison (25 sec)

Reviewer guidance

• When reviewing and photographing the nursing pillow, Boppy asks the reviewer to follow safe, proper usage.

• The nursing pillow is for feeding only — breast or bottle — and should not be used or photographed propping the baby up, or for tummy time.

• The nursing pillow is for supervised use only in the arms of a caregiver, and should not be used or photographed in a crib or in bed.

Hashtags

• #boppy

• #motherofcomfort

• #nursingpillow

• #newboppypillow

Boppy Uplift Nursing Pillow

Summary

The Boppy Uplift Nursing Pillow helps reduce reflux symptoms during breast and bottle feeding, and comfortably fits all body types.

Features

• Unique sloped design creates an optimal position to reduce spit-ups

• Contoured design comfortably curves around your waist

• Removable belt secures it against your body and serves as a carrying strap

• Handle helps you position the pillow one-handed

• Built-in pocket keeps pacifiers, burp cloths and more within reach

• Machine washable cover for easy cleanup

• Recycled hypoallergenic fiber filling

• Free from odors, formaldehyde, phthalate, flame retardant and lead

• Stays supportive as baby grows

Specs

• Usage: 0+ months

• Weight: 3.04 lbs

• Full dimensions: 20.0” x 19.5” x 7.0”

• Feeding surface: 20.0” x 19.5”

• Press samples: Now

• Available to consumers: March 2025

• Purchase link: TBA

• Retailers with exclusive fashions: Amazon, Target [Links TBA]

• Retailers with non-exclusive fashions: Babylist [Link TBA]

• Retail price: $49.99

• Colors: 6 different colors and patterns

• Image: Tan Latte Pebbles (hero + lifestyle + lifestyle)

• Image: Colorful Forest Animals (hero)

• Video: Product highlights (20 sec)

• Video: Product features and New Nursing Pillow comparison (34 sec)

Reviewer guidance

• When reviewing and photographing the nursing pillow, Boppy asks the reviewer to follow safe, proper usage.

• The nursing pillow is for feeding only — breast or bottle — and should not be used or photographed propping the baby up, or for tummy time.

• The nursing pillow is for supervised use only in the arms of a caregiver, and should not be used or photographed in a crib or in bed.

Hashtags

• #boppy

• #motherofcomfort

• #nursingpillow

• #boppyuplift

• #spithappens

Boppy Proper Posture Floor & Booster Seat

The Boppy Proper Posture Floor & Booster Seat is a long-lasting support which converts from a floor seat to a booster seat and gives babies ideal posture as they grow.

Features

• Two transitional stages of support with a removable insert for ideal angles, core stability and spine development

• High backrest provides support up to the shoulder blades

• Lightweight and portable to move easily from room to room

• Removable T-bar and removable dishwasher-safe feeding tray offer restraint and motor skill development

• 3-point harness ensures a secure, squrim-proof fit when transitioning from floor seat to booster seat, and tucks away

• Wide base offers stability

• Wide leg holes accommodate chunky baby legs and promote healthy hip development

• Developed in collaboration with a leading pediatric physical therapist

• JPMA Certified and rigorously tested at an independent CPSC-accredited lab

• PFAS-free and BPA-free

• No assembly required

Specs

• Usage: 4-36 months

• Weight: 6 lbs

• Full dimensions: 15.2” deep x 14.7” wide x 13.2” tall

• Press samples: June 2025

• Available to consumers: July 2025

• Purchase link: [Forthcoming]

• Retailers: Amazon, Target, Walmart, Babylist [Links forthcoming]

• Retail price: $80

• Image: Oatmeal (hero + hero + lifestyle + lifestyle)

• Video: Product highlights

• Video: Product overview

Reviewer guidance

• When reviewing and photographing, Boppy asks the reviewer to follow safe, proper usage.

• The booster is for adult-supervised use only.

Hashtags

• #boppy

• #motherofcomfort

• #other product-focused hashtag TBA

• #other product-focused hashtag TBA

• #other product-focused hashtag TBA

Press contact

For high-res images, review samples and media inquiries:

Adam Ritchie
(617) 819-4237
pr@boppy.com