“Adam Ritchie’s ‘Invention in PR’ gives you a jump-start to stimulating creativity and coming up with inventive activations that make audiences care.”
-PRWeek Editorial Director Steve Barrett

“By putting invention at the top of PR’s to-do list, Adam Ritchie has fundamentally flipped the industry’s charge.”
-PRovoke Senior Reporter Diana Marszalek

“This book is not like other PR books because Adam Ritchie is a realist, and his ideas about PR are unconventional and evolutionary.”
-PR News Editor Seth Arenstein

“In example after award-winning example, Adam Ritchie offers a fresh perspective on creative PR work, where communicators are in the driver’s seat.”
-PR Daily Editor Ted Kitterman

“This book is filled with wonderful examples of true creativity and ingenuity which truly define PR success in the modern era.”
-Bulldog Reporter Editor Richard Carufel

“Once you read this book, it is impossible to think about PR in the same way ever again.”
-The Drum Managing Director of Events Lynn Lester