Duration
2022 - 2023
Country
United States
Agency
Adam Ritchie Brand Direction
Summary
Prior to launch, more than 60 endorsements were secured for the book, from executives at major consumer brands including MolsonCoors, IBM and Dunkin’, top industry organizations including the Public Relations Society of America, the PR Council and the Institute for Public Relations, large agencies including Edelman, Weber Shandwick and FleishmanHillard and respected universities including Harvard, NYU and American.
As part of the endorsement outreach, advance press quotes were secured from the editors of PRWeek, PRovoke, PR News, PR Daily, Bulldog Reporter and The Drum.
The official launch announcement and strategic press outreach conducted by Adam Ritchie Brand Direction has secured coverage multiple times in leading industry news outlets including PRovoke, Bulldog Reporter and O’Dwyer’s.
The endorser outreach has secured posts from industry influencers at agencies including BCW Global, Bospar and C+C, from brands including LEGO, New Balance, ViacomCBS and from universities including Syracuse, BU and DePaul. The seeding outreach has secured posts from notable editors from outlets like Forbes.
The Aeronaut Brewing Co. in-person book launch event drew more than 50 members of the PR community, the Boston Public Library Author Talk had more than 60 registrants and the PRSA Independent Practitioners Alliance Business-building Webinar and Book Club had more than 70 registrants.
The library placement outreach has secured inclusion in the Columbia University, American University, Boston Public Library systems and more.
Outreach efforts will continue to secure coverage from industry press, posts from endorsers, inclusion in libraries and booking author talks to drive sales.
About
Adam Ritchie Brand Direction uses PR to invent and transform. It serves clients on four continents and brings out the best in brands by helping them grow, communicate and make the right moves. For more, visit aritchbrand.com.
Advance Press
Quotes from national industry press secured through the author’s endorsements outreach
Press
Industry press secured through the agency’s book launch outreach
Social Press & Orgs
Social posts from industry press and organizations secured through the agency’s book launch outreach
Social Owned
Author-generated announcements
Social Endorsers
Posts from “Invention in PR” front matter endorsers
Social Author’s Network
Posts from author’s professional contacts
Libraries
Inclusion of “Invention in PR” in the Columbia University, American University, Boston Public Library systems and more
Syllabi
Inclusion of “Invention in PR” on course syllabi at Columbia University, American University and Montclair State University
Photos
Author’s Network
Photos from author’s professional contacts
Photos
Launch Event and Author Talk
Photos from on-site book launch event at Aeronaut Allston and Author Talk at the Boston Public Library
