Press kit

 
 
 

Headquarters

Boston, Massachusetts

 
 

Founded

2004

 
 

Reborn

2018

 
 

Mission

To feed the vitality of a busy world.

 
 

Menu

An all organic, plant-forward menu of healthy meals and beverages including:

  • Grain bowls, salads and ramen-style broth bowls

  • Juices, smoothies, smoothie bowls and wellness lattes

  • In partnership with Intelligentsia to serve premium third-wave organic coffees and teas

 
 

Locations

Brookline, MA
Cambridge, MA
Salem, MA
Lowell, MA
Coming Spring 2019: Back Bay

 
 

About

Life Alive provides healthy, fantastic food for people on the go, while honoring and protecting the environment. Its organic entrees are complex in flavors and ingredients, made to order in a scratch kitchen and served in a calming space.

 

Photos by Abigail Connor, Courtesy of Life Alive

Place

Brookline: the future of Life Alive

A gathering space with the feel of an urban oasis. Uplifting and calming. Communal and non-transactional. The Brookline location is the first realization of the vision for the brand.

Features

  • Flexible seating

  • Lounge area

  • Beverage bar

  • Display kitchen

  • Online order pick-up

  • Fresh produce displays

  • Outdoor patio seating

Specs

  • 888 Commonwealth Avenue, Brookline, MA 02446

  • Official opening: September 2018

  • Size: 4,500 square feet

  • Designer: Kendall Lowe of Phenomena in partnership with Goodrich & Co.

  • Hours: Weekdays 7 a.m. - 10 p.m., Weekends 8 a.m. - 10 p.m.

  • Menu: http://www.lifealive.com/caf-menu/

Food

Organic meals, juices and smoothies that renew your energy and connection to life.

Menu

Grain bowls

  • Warming, rejuvenating and mineral rich
  • $9.75 bowl, $10.25 wrap

Greens

  • Energizing, complex and refreshing
  • $9.75 bowl, $10.25 wrap

Ramen-style broth bowls

  • Nourishing, substantial and healing
  • $9.75

Juices

  • Cleansing, vitamin-rich juice blends
  • $6.50 - $8.25

Smoothies

  • Dairy free, color and flavor rich
  • $7.00 - $8.25

Wellness lattes

  • Dairy free and curated to treat specific energetic needs
  • $4.75 - $7.00

And a great way to start the day with a juice or a full breakfast menu.

Photos by Abigail Connor, Courtesy of Life Alive

 

People

Ron Shaich

Ron is the founder and chairman of Panera Bread, a groundbreaking restaurant brand that today has more than 2,360 bakery-cafes, over 100,000 associates and nearly $6 billion in annual systemwide sales. Ron also served as Panera’s CEO from 1984 to 2010 and again from March 2012 to January 2018. Ron is highly respected for his ability to recognize and capitalize on marketplace opportunities. In addition to founding Panera, which established the high-growth fast-casual restaurant segment, Ron earlier in his career co-founded and grew Au Bon Pain, establishing the bakery-cafe segment. With both brands he disrupted an existing industry paradigm and found new pathways to building companies of value and with values. The result: Panera was the best-performing restaurant stock of the past 20 years, generating annualized returns in excess of 25% over the past two decades and delivering a total shareholder return 44 times better than the S&P 500 from July 18, 1997, to July 18, 2017, (when Ron led a take-private transaction for Panera).

Chef Leah Dubois

Chef Leah Dubois leads culinary vision, innovation and sourcing at Life Alive.

Keith Pascal

Keith served as the lead officer for Panera in transforming the company’s culinary development, store design and branding.

 

Press contact

For high-res images, samples and media inquiries:

Adam Ritchie
(617) 819-4237

 
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