Press

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Targets

There are a number of viable Press Targets for your de-SPAC listing announcement.

These are the press categories we’ve selected, with an example from each category for reference.

1. U.S. National News press with Business sections

   1. e.g., (New York Times) Business

2. U.S. National Business press

   1. e.g., Financial Times

3. U.S. National Business broadcast press

   1. e.g., This Week in Startups

4. U.S. Regional Business broadcast press in acquired bank market

   1. e.g., Crain's New York Business

5. U.S. National News press with Fintech sections

   1. e.g., (CNBC) FinTech

6. U.S. National Technology press

   1. e.g., TechCrunch

7. U.S. National Startup press

   1. e.g., Seeking Alpha

8. U.S. National Banking press

   1. e.g., American Banker

In total, we’re anticipating a total of 100 individual viable Earned Media targets for this announcement. Each of those targets will need a round of outreach followed by multiple rounds of follow-up — all before the end of the year.

Materials

Audience Refinement: Create profile of target audience all efforts will be intent on reaching

Message Guide: Review existing messaging, draft initial messages, discuss, refine, discuss, finalize

Media Audit: Review recent coverage of closest competing announcement, analyze, produce and discuss recommendations

Photos: Review existing photography, advise on changes to support messaging, host

Press Kit: Create media-ready press kit, draft copy, incorporate assets, discuss, refine, finalize, host

Media Monitoring: Establish monitoring terms for brand, executive, and service names

Press Pitch: Develop angles; discuss

Press Release: Draft, discuss, refine, finalize, coordinate over news wire