You, first:

It’s late-September. In about one month, NewCampus — a brand founded on online education — will about to acquire a cryptocurrency bank and list on the NYSE.

Pause.

Who are they?
Why are they doing this?
How did they get here?
Where are they going with this?

That’s where we begin. Our job as your PR agency is to help you navigate this milestone and establish your U.S. credibility.

How we’d approach this

First, NewCampus needs to get through this announcement. One month is not enough time to concept, align and roll out the right out-of-the-box campaign for disrupting an entire industry.

We propose a three-month engagement (October, November, December) during which we would:

1. Take care of the immediate need, which is handling U.S. media relations for the bank acquisition and de-SPAC listing

2. Plan for the next need: the daring, rebellious campaign you’re looking for — and making sure it’s the right one before we all double down on it