CYBEX and GB Name Adam Ritchie Brand Direction U.S. AOR

The German fashion and lifestyle-driven juvenile brand, CYBEX, and the international juvenile brand, GB, have chosen Adam Ritchie Brand Direction as their public relations agency of record for the U.S. The Aritchbrand team will support CYBEX's launch of new fashions for its Ray and Charles Eames-inspired Priam luxury travel system, and GB's launch of its Guinness World Record-holding Pockit stroller, which folds down to the size of a handbag, among other items. Services will include media relations, event support, celebrity seeding and brand strategy. (The Holmes Report) (Bulldog Reporter)