PRSA Recognizes Adam Ritchie Brand Direction with Three Silver Anvil Awards of Excellence

Adam Ritchie Brand Direction received three Silver Anvil Awards of Excellence from the Public Relations Society of America. The categories included Marketing for Consumer Products: Packaged Goods, Marketing for Consumer Products: Retail Stores and Restaurants and Influencer Marketing Program To Expand Awareness: Micro-Influencers. The juries called the Summer Infant work, "creative, strategic and clear…great metrics across channels…successfully sold the product…convinced consumers to take another look at the brand" and called the Life Alive work, "smart, bold and authentic…simple and effective with quantifiable results…the target audience felt heard, respected and valued…checks all the boxes." Established in 1945, the Silver Anvils are the PR industry's most iconic award, recognizing "the best strategic public relations campaigns and the highest standards of performance for the profession." (PRSA)