Adam will share how to bring complex business concepts into the mainstream by pegging them to trends in pop culture, as part of the ENET panel on digital marketing.
Adam will join a panel of industry experts to share advice on producing effective entries for marketing communications competitions. The session will be hosted by the PR Club and cover winning strategies for the Bell Ringer Awards, as well as any national program.
Adam is the featured guest on the first episode of PR Nation, where he shares advice for creating breakthrough campaigns and accurately predicts the future. PR Nation offers “the best in PR talk, tips and tactics” with hosts Robert and Summer Johnson.
Adam Ritchie Brand Direction was shortlisted by PRovoke in four separate campaign categories in the Innovation & Insights SABRE Awards: Best Earned Media with Influencers + Communities, Best Use of Integrated Social Media, Best Use of Photo Networks and Best in Crowdsourcing & Co-creating. This year's finalists, “went beyond, pushed boundaries and proved innovation.”
The Public Relations Society of America has invited Adam Ritchie to speak about evolving PR from a message carrier to a creative engine at its international conference in San Diego. Keynotes include journalists Bob Woodward, Laura Ling and actor Richard Dreyfuss. The PRSA International Conference "brings together the leading minds in public relations, communication and marketing."
PRSA Boston has invited Adam to moderate a panel on ethical and accurate results reporting. The discussion will cover ways to demonstrate PR’s impact with panelists from GE, Cone, Issuer Direct and Allego.
PR News shortlisted two Adam Ritchie Brand Direction campaigns in the Platinum PR Awards. The agency’s Life Alive campaign is up for Influencer Communications and its SUMR brands campaign is up for Visual Storytelling. The awards "celebrate the year's crowning achievements in communications and marketing, and benchmark the top campaigns." (PR News)
Adam was the special guest on Ethical Voices, a podcast featuring "real ethics stories from real PR pros." Host Mark McClennan spoke with Adam about ethical and accurate results reporting. (Ethical Voices)
The agency won the Gold Award for Best Visual Storytelling Campaign and the Silver Award for Best Food & Beverage Campaign in the Bulldog Reporter PR Awards. The awards were judged by journalists from Forbes, USA Today and The Washington Post, and recognize "outstanding PR and communications campaigns." (Bulldog Reporter)
Content Marketing World will host a breakout session with Adam Ritchie on taking a content-driven approach to product development. Keynotes include Henry Rollins from Black Flag and Mindy Kaling from The Office. Content Marketing World is held in Cleveland and features "the best and the brightest in the content marketing industry." (Content Marketing World)
Adam shared thoughts on the Barcelona Principles and trends in PR measurement with PR Daily, discussing why bold concepts should take priority over rigid measurement structures. (PR Daily)
Adam was the special guest on The Echo Chamber, The Holmes Report’s podcast covering "insight and intelligence from the global PR industry." Senior Reporter Diana Marszalek spoke with Adam about creating work that emphasizes the inventive and transformative qualities of PR. (The Holmes Report)
The PR trades have unanimously placed Adam Ritchie among the top public relations professionals in the country, with individual recognitions from The Holmes Report, The American Business Awards, PR News, PR Daily, Bulldog Reporter, PRWeek and more. (Bulldog Reporter) (Business Wire) (Newhouse Alumni News)
Adam Ritchie was named Marketing Professional of the Year in the PR Daily ACE Awards. The program recognizes individuals Achieving Communications Excellence who have "redefined the field with their groundbreaking work." The Marketing category is awarded to a professional who has "moved people to act, advocated for clients, marketed on multiple channels, increased audience engagement and turned casual consumers into brand loyalists." (PR Daily)
O’Dwyer’s published a commentary by Adam Ritchie on the ways PR professionals and musicians overlap in their approaches to creation, production, promotion and distribution. (O’Dwyer’s)
Adam wrote a PR Daily op-ed about starting an independent PR practice. The piece covers the ins and outs of managing an agency business and staying true to its core values. (PR Daily) (Culpwrit)
Adam weighed in on Nike’s strategy for handling criticism over a new line of shoes when a former brand partner and consumers accused the company of insensitivity. (PRWeek)
Adam wrote a PR News op-ed on influencing the influencers. The article shared advice for building influencer cohorts and collaborating with them to create new product lines from scratch. (PR News) (The Social Shake-Up Show)
Adam was interviewed by the Content Marketing Institute for several discussions on the dos and don’ts of content marketing, how to make more engaging content, division of labor, retaining email subscribers, defining a content marketing home run and predictions for the coming year.
The Museum of Public Relations is presenting Invention in PR with Adam Ritchie, in partnership with the Newhouse School. Adam’s talk will cover breaking the rules, creating new communication vehicles and building campaigns that make history. It will be held at Syracuse University's Fisher Center in New York City on Thursday, July 18, at 6:00 p.m. The museum "chronicles the evolution of the field of public relations." (O’Dwyer’s)