Adam is conducting a national speaking tour called “Invention in PR,” discussing how PR can be used to create newsworthy consumer products from the ground up. The pilot edition started as a breakout session at the PRSSA National Conference, and the talk is going on the road to PR programs at more than 40 universities.
"Adam Ritchie Brand Direction Celebrates 10 Year Anniversary with New Clients, Speaking Tour and Numerous Award Wins: Two national brands have chosen Adam Ritchie Brand Direction as their public relations agency of record. Agency principal Adam Ritchie is conducting a national speaking tour. The firm is celebrating its anniversary by winning more than 20 industry awards in the last 10 months." (Bulldog Reporter)
Ohio-based Evenflo has tapped Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support products from the Fast Company Top 10 Most Innovative Company including its SensorSafe Technology-equipped car seats which prevent vehicular heat stroke. Services will include brand and influencer partnerships, media relations, event support, content marketing and brand strategy. (O'Dwyer's) (The Holmes Report)
Rhode Island-based Summer Infant has chosen Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support the company's thoughtfully designed, pioneering products including the Baby Pixel Monitor which alerts caregivers if a child crosses a virtual safe boundary. Services will include brand and influencer partnerships, media relations, event support, content marketing and brand strategy. (O'Dwyer's) (The Holmes Report)
Adam Ritchie Brand Direction received a platinum AVA Digital Award for Brand Voice & Strategic Storytelling. AVA Digital is an international competition which recognizes "outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication." (AVA Digital)
Adam Ritchie Brand Direction has been shortlisted by PRWeek three times in the PRWeek U.S. Awards. The agency is a finalist in the Best in Creative Excellence, Best in Social Media and Best in Arts, Entertainment, Sports, and Media Campaign and Technique categories. The awards are "firmly established as the communications industry's highest accolade, celebrating the best of the best corporate, agency, nonprofit and education teams, and the work they produce." (PRWeek)
A campaign by Adam Ritchie Brand Direction is a first place winner in the PR Daily Digital PR & Social Media Awards. The team "thought creatively and delved deep into the needs of its audience with modern storytelling techniques and multichannel expertise," and the work was called an "attention-grabbing (and delicious) innovation." (PR Daily)
Adam Ritchie was interviewed on the air by NPR during All Things Considered. The story discusses his work taking product launches in "a novel direction."
Adam has been invited to be a breakout speaker at the PRSSA National Conference. Adam’s session, Invention in PR, will cover breaking the rules, creating new communication vehicles and constructing campaigns that cross multiple industries.
A campaign by Adam Ritchie Brand Direction won its category in the PR News Platinum PR Awards. The team was recognized for “inventing a new product and working tirelessly through one of the toughest media climates in recent history.” The awards “celebrate the year’s crowning achievements in communications and marketing, and benchmark the top communications campaigns and leaders.” (PR News)
Adam will be a panelist on Content is King: How to Integrate Content into your PR & Marketing Strategy, organized by the Publicity Club of New England. The panel will consist of industry experts sharing case studies on creating content with legs, which resonates with their key audiences.
A marketing communications campaign by Adam Ritchie Brand Direction won first place in its category and was called an "outstanding achievement" in the HOW Promotion & Marketing Design Awards. The awards "recognize the best promotional design." (HOW)
The agency won Best Alcoholic Beverage Campaign in the MediaPost OMMA Online Marketing Awards. The campaign was called "original and clever, the taste of success" and Adam Ritchie Brand Direction was saluted for "thinking outside the box." The awards "honor agencies that push the potential of digital marketing." (MediaPost)
The Hermes Creative Awards recognized Adam Ritchie Brand Direction with a Platinum Award in its Innovation category. Hermes is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. "Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness, serving as a benchmark for the industry." (Hermes)
Adam Ritchie Brand Direction won its category in the Internet Advertising Competition. The IAC Awards “evaluate all forms of online advertising, including email, page‑based ads, online newsletters, mobile apps, websites, video and social media.”
Adam Ritchie Brand Direction was selected as a winner in the Publicity & Media Exposure category of the MerComm Mercury Excellence Awards. For more than three decades, these independent awards have "celebrated the creative professionals whose exceptional intelligence, hard work, creativity and style have made a difference in the public relations industry."
Adam Ritchie Brand Direction received a platinum MarCom award in the Product Launch category for "a game-changing strategic marketing campaign." The MarCom Awards is an international creative competition that "recognizes outstanding achievement by professionals involved in the concept, direction, design and production of marketing and communication materials and programs." (MarCom)
Adam was interviewed on The Dieline about "introducing something tactile in a completely unexpected way, marrying the product experience with the digital experience and blurring the lines between pixels and print.”
Adam will share nontraditional uses of social media at the Boston New Technology Showcase, sponsored by Foley Hoag, IBM and UPS. The event is organized by the largest technology group in New England, and promotes the tech startup community.
An integrated campaign by Adam Ritchie Brand Direction was selected as a winner in the 23rd Annual Communicator Awards, hosted by the Academy of Interactive and Visual Arts. The Communicator Awards honor "the best in advertising, corporate communications, public relations and identity work for dedication to perfecting their craft as they push the envelope of creativity." More than 6,000 entries from around the world were judged by professionals from Condé Nast, Disney, Lockheed Martin, MTV and Time Inc.
