The Holmes Report announced Adam Ritchie Brand Direction is a finalist in the Guerrilla Marketing category of the SABRE Awards North America. The competition attracted more than 2,000 entries and "recognizes campaigns that demonstrate the highest levels of strategic planning, creativity and business results."
Adam Ritchie Brand Direction was announced as a Public Relations Society of America (PRSA) Silver Anvil Finalist in multiple categories and is tied with H+M Communications/Padilla as the most nominated agency behind Edelman and Ketchum/DeVries. The Silver Anvils are the longest-running public relations competition and "honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness, contribute to the public relations body of knowledge and become part of the history of the profession." (PRSA)
Adam Ritchie Brand Direction won Best in Creative Excellence and Best in Arts, Entertainment, Sports and Media at the PRWeek U.S. Awards. The jury described the work as "innovative...an outstanding concept and a truly original idea – flawlessly executed…ambitious, brave and non-traditional...this represents the future of our business." The agency was also a finalist for Best in Social Media. The PRWeek Awards are "the Oscars of the PR industry." (PRWeek) (Bulldog Reporter)
Adam Ritchie will be interviewed on PR Daily's live Twitter chat, #RaganChat, on March 13. The weekly session interviews guests about their area of PR expertise. Adam's chat will cover Invention in PR. (PR Daily)
The Shorty Awards, which "honor the top content creators, influencers, brands and organizations on social media" has added Adam Ritchie Brand Direction to its shortlist. Entries from around the world are judged by the Real Time Academy of Short Form Arts & Sciences on "creativity, innovation, use of platform and overall effectiveness."
At the #In2Summit, a global conference exploring the disruption and evolution in the communications industry, Adam Ritchie Brand Direction was presented with an In2 SABRE Award in the Brand Content & Creativity category. The Innovation & Insights SABRE (Superior Achievement in Branding, Reputation & Engagement) Awards "spotlight the specific components of a campaign that make it cutting edge and showcase an organization's transformation towards the future."
Adam is conducting a national speaking tour called “Invention in PR,” discussing how PR can be used to create newsworthy consumer products from the ground up. The pilot edition started as a breakout session at the PRSSA National Conference, and the talk is going on the road to PR programs at more than 40 universities.
"Adam Ritchie Brand Direction Celebrates 10 Year Anniversary with New Clients, Speaking Tour and Numerous Award Wins: Two national brands have chosen Adam Ritchie Brand Direction as their public relations agency of record. Agency principal Adam Ritchie is conducting a national speaking tour. The firm is celebrating its anniversary by winning more than 20 industry awards in the last 10 months." (Bulldog Reporter)
Ohio-based Evenflo has tapped Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support products from the Fast Company Top 10 Most Innovative Company including its SensorSafe Technology-equipped car seats which prevent vehicular heat stroke. Services will include brand and influencer partnerships, media relations, event support, content marketing and brand strategy. (O'Dwyer's) (The Holmes Report)
Rhode Island-based Summer Infant has chosen Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support the company's thoughtfully designed, pioneering products including the Baby Pixel Monitor which alerts caregivers if a child crosses a virtual safe boundary. Services will include brand and influencer partnerships, media relations, event support, content marketing and brand strategy. (O'Dwyer's) (The Holmes Report)
Adam Ritchie Brand Direction received a platinum AVA Digital Award for Brand Voice & Strategic Storytelling. AVA Digital is an international competition which recognizes "outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication." (AVA Digital)
Adam Ritchie Brand Direction has been shortlisted by PRWeek three times in the PRWeek U.S. Awards. The agency is a finalist in the Best in Creative Excellence, Best in Social Media and Best in Arts, Entertainment, Sports, and Media Campaign and Technique categories. The awards are "firmly established as the communications industry's highest accolade, celebrating the best of the best corporate, agency, nonprofit and education teams, and the work they produce." (PRWeek)
A campaign by Adam Ritchie Brand Direction is a first place winner in the PR Daily Digital PR & Social Media Awards. The team "thought creatively and delved deep into the needs of its audience with modern storytelling techniques and multichannel expertise," and the work was called an "attention-grabbing (and delicious) innovation." (PR Daily)
Adam Ritchie was interviewed on the air by NPR during All Things Considered. The story discusses his work taking product launches in "a novel direction."
Adam has been invited to be a breakout speaker at the PRSSA National Conference. Adam’s session, Invention in PR, will cover breaking the rules, creating new communication vehicles and constructing campaigns that cross multiple industries.
A campaign by Adam Ritchie Brand Direction won its category in the PR News Platinum PR Awards. The team was recognized for “inventing a new product and working tirelessly through one of the toughest media climates in recent history.” The awards “celebrate the year’s crowning achievements in communications and marketing, and benchmark the top communications campaigns and leaders.” (PR News)
Adam will be a panelist on Content is King: How to Integrate Content into your PR & Marketing Strategy, organized by the Publicity Club of New England. The panel will consist of industry experts sharing case studies on creating content with legs, which resonates with their key audiences.
A marketing communications campaign by Adam Ritchie Brand Direction won first place in its category and was called an "outstanding achievement" in the HOW Promotion & Marketing Design Awards. The awards "recognize the best promotional design." (HOW)
The agency won Best Alcoholic Beverage Campaign in the MediaPost OMMA Online Marketing Awards. The campaign was called "original and clever, the taste of success" and Adam Ritchie Brand Direction was saluted for "thinking outside the box." The awards "honor agencies that push the potential of digital marketing." (MediaPost)
The Hermes Creative Awards recognized Adam Ritchie Brand Direction with a Platinum Award in its Innovation category. Hermes is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. "Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness, serving as a benchmark for the industry." (Hermes)