Arts, humanities and social sciences publisher Routledge has released “Invention in PR,” Adam Ritchie’s guide to putting PR in charge of product and service development, in full-color illustrated paperback and Kindle format. (Business Wire) (PRovoke) (Bulldog Reporter) (O’Dwyer’s)
Adam was interviewed by PR News about brands rethinking their use of patriotism on the Independence Day immediately following Roe vs. Wade being overturned.
Adam was interviewed by PR News about temporarily rebranding iconic products for a campaign, and extending a company’s commitment past performative allyship.
PRovoke invited Adam to judge the North America SABRE Awards. The competition attracts more than 2,000 entries and recognizes “Superior Achievement in Branding, Reputation and Engagement.” Adam Ritchie Brand Direction is a 13-time SABRE honoree. (PRovoke)
Adam was interviewed by PR News about how to conduct effective press briefings with social content creators, the importance of tone and the evolution of what it means to be a member of the news media.
Adam was interviewed by former CNBC Reporter Eric Chemi on Bospar’s “Politely Pushy” about the primary reason agencies exist, and how Invention in PR became a deliberate approach to brand-building.
Adam was interviewed by PR News about how a media platform should manage a public backlash against its biggest content partner while preserving its relationships, and how to bank goodwill for when a crisis inevitably hits.
The Water Environment Federation (WEF), a trade organization for water quality professionals around the world, has hired Adam Ritchie Brand Direction to provide idea creation services for a public engagement campaign around the role we play in a circular resource society. The agency will deploy The Creative Compass℠, its signature campaign development process, for the assignment. (PRovoke) (Bulldog Reporter) (O’Dwyer’s) (PRWeek)
Adam was interviewed by PR News about how companies should handle high-profile conflicts between the organization and its employees without participating in a public battle.
The Museum of Public Relations is hosting “PR’s Got Talent,” a fundraiser in celebration of its 25th anniversary, and Adam will be performing. Registration is free. (PR Daily)
Adam was interviewed by PR News about shaping media inquiries into the coverage clients want, in a story about online pressrooms. As part of the piece, Adam Ritchie Brand Direction was “secret shopped” by PR News for inquiry responsiveness, and received the highest possible marks.
Adam Ritchie Brand Direction was named to the second annual PR News Agency Elite Top 100 list. The editors said the firm continues to “expand the way public relations is practiced” and overall remarked how “flexibility and evolution” were qualities of the agencies recognized. Firms were scored across more than a dozen criteria to highlight “the standout agencies doing the most innovative work.” (PR News)
Adam was interviewed by PR News about moving consumers from “casual fan” to “diehard” status, and the keys to generating affection or earning forgiveness.
The Drum has invited Adam to speak at its Agencies For Growth Festival, which seeks to help marketing professionals re-imagine the agency model and make better business decisions. Adam’s panel, moderated by Agencies Editor Chris Sutcliffe, will teach attendees how to create boundaries which enable mutually respectful client/agency relationships, even under pressure.
The National Cyber Scholarship Foundation, a nonprofit helping the United States close its critical cybersecurity skills gap, has selected Adam Ritchie Brand Direction after a competitive review. The agency is kicking off its 25x25 Challenge, which aims to get 25,000 highly-skilled young and diverse cybersecurity professionals into the workforce by the year 2025. Services for NCSF include idea creation for the 25x25 Challenge and content marketing, social support, partnership development and media relations for the Cyber Talent CIO Forum, in partnership with the Cyber Talent Institute. (PRWeek) (PRovoke) (O’Dwyer’s) (Bulldog Reporter)
Adam Ritchie Brand Direction won the Thought Leadership In PR category of the North American SABRE Awards, hosted by PRovoke. The category honors “activities designed to elevate awareness and understanding of PR” in a competition attracting more than 2,000 entries, which recognizes “Superior Achievement in Branding, Reputation and Engagement.”
Adam Ritchie Brand Direction won the Gold Award for Small Agency of the Year and the Silver Award for Best Thought Leadership Campaign in the Bulldog Reporter PR Awards. The competition was judged by a panel of journalists and recognizes "the most outstanding PR and communications campaigns, and the most extraordinary individual and agency contributions to the industry." (Bulldog Reporter)
PRovoke named Adam Ritchie Brand Direction a finalist in the Thought Leadership in PR category of the SABRE Awards North America. The competition attracted more than 2,000 entries and “recognizes Superior Achievement in Branding, Reputation and Engagement.”
Level99, a new entertainment brand offering interactive challenges, elevated food and craft beer under one roof has selected Adam Ritchie Brand Direction after a competitive review. The agency is launching its sprawling 48,000-square-foot flagship complex where visitors can swing on ropes across LED lava floors, navigate through laser beams to steal a jewel and use their brains to solve complex puzzles over "familiar made fantastic" menu items like coffee stout short rib and delicious beverages from the rapidly expanding Night Shift Brewing. Services for Level99 include on-site and remote support across news, lifestyle, technology, food and business media. (PRWeek) (PRovoke) (O’Dwyer’s) (Bulldog Reporter)
The Public Relations Society of America invited Adam to judge the Silver Anvil Awards. Established in 1945, the Silver Anvils are the PR industry's most iconic award, recognizing "the best strategic public relations campaigns and the highest standards of performance for the profession." Adam Ritchie Brand Direction is a seven-time Silver Anvil honoree.
