New York University's School of Professional Studies is hosting a Book Talk with Adam Ritchie to discuss the Invention-first approach to public relations outlined in Adam’s “Invention in PR” book, published by Routledge.

Adam Ritchie Brand Direction was named to the third annual PR News Agency Elite Top 100 list. The program spotlights “the nation’s most innovative PR and communications firms of the year.” (PR News)

American Ninja Warrior Adventure Parks, an inclusive experience where guests of all ages can tackle obstacle courses inspired by the hit show and become Ninja Warriors, has selected Adam Ritchie Brand Direction as its U.S. launch agency. The firm will handle communications for the theme park brand as it opens its first U.S. location in Santa Ana, CA, in partnership with Universal Live Entertainment. (PRovoke) (O’Dwyer’s) (Bulldog Reporter)

Adam was interviewed by Veracity’s “PR Talk” about pushing the limits of PR from product promotion to product creation, and how an Invention-based approach lifts business leaders’ appreciation for PR.

Adam was interviewed by PR News about brands attempting to ride another brand’s cultural moment, in the context of Starbucks announcing the return of its pumpkin spice latte.

Arts, humanities and social sciences publisher Routledge has released “Invention in PR,” Adam Ritchie’s guide to putting PR in charge of product and service development, in full-color illustrated paperback and Kindle format. (Business Wire) (PRovoke) (Bulldog Reporter) (O’Dwyer’s)

Adam was interviewed by PR News about brands rethinking their use of patriotism on the Independence Day immediately following Roe vs. Wade being overturned.

Adam was interviewed by PR News about temporarily rebranding iconic products for a campaign, and extending a company’s commitment past performative allyship.

PRovoke invited Adam to judge the North America SABRE Awards. The competition attracts more than 2,000 entries and recognizes “Superior Achievement in Branding, Reputation and Engagement.” Adam Ritchie Brand Direction is a 13-time SABRE honoree. (PRovoke)

Adam was interviewed by PR News about how to conduct effective press briefings with social content creators, the importance of tone and the evolution of what it means to be a member of the news media.

Adam was interviewed by former CNBC Reporter Eric Chemi on Bospar’s “Politely Pushy” about the primary reason agencies exist, and how Invention in PR became a deliberate approach to brand-building.

Adam was interviewed by PR News about how a media platform should manage a public backlash against its biggest content partner while preserving its relationships, and how to bank goodwill for when a crisis inevitably hits.

The Water Environment Federation (WEF), a trade organization for water quality professionals around the world, has hired Adam Ritchie Brand Direction to provide idea creation services for a public engagement campaign around the role we play in a circular resource society. The agency will deploy The Creative Compass℠, its signature campaign development process, for the assignment. (PRovoke) (Bulldog Reporter) (O’Dwyer’s) (PRWeek)

Adam was interviewed by PR News about how companies should handle high-profile conflicts between the organization and its employees without participating in a public battle.

The Museum of Public Relations is hosting “PR’s Got Talent,” a fundraiser in celebration of its 25th anniversary, and Adam will be performing. Registration is free. (PR Daily)

Adam was interviewed by PR News about shaping media inquiries into the coverage clients want, in a story about online pressrooms. As part of the piece, Adam Ritchie Brand Direction was “secret shopped” by PR News for inquiry responsiveness, and received the highest possible marks.

Adam Ritchie Brand Direction was named to the second annual PR News Agency Elite Top 100 list. The editors said the firm continues to “expand the way public relations is practiced” and overall remarked how “flexibility and evolution” were qualities of the agencies recognized. Firms were scored across more than a dozen criteria to highlight “the standout agencies doing the most innovative work.” (PR News)

Adam was interviewed by PR News about moving consumers from “casual fan” to “diehard” status, and the keys to generating affection or earning forgiveness.

The Drum has invited Adam to speak at its Agencies For Growth Festival, which seeks to help marketing professionals re-imagine the agency model and make better business decisions. Adam’s panel, moderated by Agencies Editor Chris Sutcliffe, will teach attendees how to create boundaries which enable mutually respectful client/agency relationships, even under pressure.

The National Cyber Scholarship Foundation, a nonprofit helping the United States close its critical cybersecurity skills gap, has selected Adam Ritchie Brand Direction after a competitive review. The agency is kicking off its 25x25 Challenge, which aims to get 25,000 highly-skilled young and diverse cybersecurity professionals into the workforce by the year 2025. Services for NCSF include idea creation for the 25x25 Challenge and content marketing, social support, partnership development and media relations for the Cyber Talent CIO Forum, in partnership with the Cyber Talent Institute. (PRWeek) (PRovoke) (O’Dwyer’s) (Bulldog Reporter)