LifeSpan Appoints Aritchbrand as AOR

LifeSpan, the fitness gear manufacturer named “America’s Healthiest Company” by Health magazine, has chosen Adam Ritchie Brand Direction as its communications agency of record. Aritchbrand will help LifeSpan launch new products, including the Treadmill Desk. The Treadmill Desk was designed to combat the negative effects of sedentary lifestyles by keeping bodies in motion, and allowing people to walk and work at the same time. (PRWeek) (Bulldog Reporter) (The Holmes Report) (PRNewser) (The New York Times)