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Adam Ritchie Sourced by Forbes

Forbes

A Forbes article about making the most out of key press interviews sources Adam Ritchie and offers tips on preparation and media training techniques.

agency newsAdam RitchieOctober 22, 2013adam ritchie, key messages, media training, press interviews
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  • Adam Ritchie Brand Direction
    Glenlivet Capsule Collection is a poor attempt at an #InventionInPR Type 1: creation of a new category. It devalues… https://t.co/of8yE30UYB
    Oct 8, 2019, 2:21 PM
  • Adam Ritchie Brand Direction
    Wendy's "Feast of Legends" is an #InventionInPR Type 2, similar to JetBlue's "Get Packing!" board game. Media are c… https://t.co/Hkf7Vg4xon
    Oct 7, 2019, 1:16 PM
  • Adam Ritchie Brand Direction
    Sargento Foods made this #InventionInPR Type 2 (not inventing a new category, but baking news into a new product/se… https://t.co/qLfg8CPyAd
    Oct 4, 2019, 10:59 AM
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