Emerson College's Department of Marketing Communication has invited Adam Ritchie to speak on its IMC INsiders panel. The discussion will cover stories and advice for aspiring marketing communications professionals.
"Crystal Lagoons, the Santiago, Chile-based company that purifies large bodies of water to create the world’s largest swimming pools, has selected Adam Ritchie Brand Direction to lead communications efforts for its U.S. launch. The communications program developed by Aritchbrand will raise awareness of the company’s entry into the U.S. and its new manmade cooling ponds, designed to cut thermal pollution from power plants, while conserving energy, water and aquatic life." (The Holmes Report) (PRWeek) (Bulldog Reporter) (PRNewser) (The New York Times)
A creative social media campaign developed by Adam Ritchie Brand Direction was featured in Billboard. The article discusses how Aritchbrand created a persona based on client artwork, used it to entertain a dating network and "connect with potential fans on a new level."
"Adam Ritchie Brand Direction has been named global communications agency for Nuna, a Dutch company that makes premium and practical baby gear. Work for Nuna will involve brand strategy and communication across the company’s international network of public relations agencies. The global PR program driven by Aritchbrand will highlight Nuna’s smart Dutch design, style blended with the reality of having kids, ability to grow with the child, compactness, quality and durability. The work will span traditional and social media marketing." This account win contributes to the agency's international portfolio. (Bulldog Reporter) (PRWeek)
Adam Ritchie was interviewed about working with influential bloggers by the digital media division of PBS. The article covers Adam Ritchie Brand Direction's approach to placing its clients' news on top blogs.
Adam Ritchie will be presenting on the "Online Resources" panel at South By Southwest in Austin, T.X. The panel will cover the latest tools artists are using to promote their music and manage their careers.
Adam Ritchie has been invited to present a series of lectures at the S.I. Newhouse School of Public Communications at Syracuse University. The lectures will instruct students in the use of social media in public relations campaigns.