The new juvenile products brand, Urbini, which makes versatile baby gear that crosses every boundary to delight parents and babies everywhere, has selected Adam Ritchie Brand Direction as its public relations agency of record. The Aritchbrand team will support Urbini and its line of new products, which includes the world's lightest full-featured stroller, a surprisingly compact travel system, an extremely versatile 3-in-1 travel system and an infant car seat with a super lightweight carrier. (The Holmes Report) (Bulldog Reporter) (PRNewser)

"Adam Ritchie Brand Direction has been named global communications agency for Nuna, a Dutch company that makes premium and practical baby gear. Work for Nuna will involve brand strategy and communication across the company’s international network of public relations agencies. The global PR program driven by Aritchbrand will highlight Nuna’s smart Dutch design, style blended with the reality of having kids, ability to grow with the child, compactness, quality and durability. The work will span traditional and social media marketing." This account win contributes to the agency's international portfolio. (Bulldog Reporter) (PRWeek)

Adam Ritchie was interviewed about working with influential bloggers by the digital media division of PBS. The article covers Adam Ritchie Brand Direction's approach to placing its clients' news on top blogs.