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Adam Ritchie Interviewed by PBS MediaShift

PBS Public Broadcasting Service

Adam Ritchie was interviewed about working with influential bloggers by the digital media division of PBS. The article covers Adam Ritchie Brand Direction's approach to placing its clients' news on top blogs.

agency newsAdam RitchieJuly 22, 2009adam ritchie, adam ritchie brand direction, blog outreach, mediashift, PBS, pbs mediashift, pr strategy, public relations, social media
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  • Adam Ritchie Brand Direction
    Glenlivet Capsule Collection is a poor attempt at an #InventionInPR Type 1: creation of a new category. It devalues… https://t.co/of8yE30UYB
    Oct 8, 2019, 2:21 PM
  • Adam Ritchie Brand Direction
    Wendy's "Feast of Legends" is an #InventionInPR Type 2, similar to JetBlue's "Get Packing!" board game. Media are c… https://t.co/Hkf7Vg4xon
    Oct 7, 2019, 1:16 PM
  • Adam Ritchie Brand Direction
    Sargento Foods made this #InventionInPR Type 2 (not inventing a new category, but baking news into a new product/se… https://t.co/qLfg8CPyAd
    Oct 4, 2019, 10:59 AM
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