Adam Ritchie Brand Direction has been appointed communications agency of record by stkr.it, a social media brand that helps people share and archive their memories by creating digital connections to physical items. The communications program developed by Adam Ritchie Brand Direction will highlight unique uses of the technology that make the impersonal, personal. (PRWeek) (Bulldog Reporter) (The Holmes Report) (PRNewser)
A creative social media campaign developed by Adam Ritchie Brand Direction was featured in Billboard. The article discusses how Aritchbrand created a persona based on client artwork, used it to entertain a dating network and "connect with potential fans on a new level."
"Adam Ritchie Brand Direction has been named global communications agency for Nuna, a Dutch company that makes premium and practical baby gear. Work for Nuna will involve brand strategy and communication across the company’s international network of public relations agencies. The global PR program driven by Aritchbrand will highlight Nuna’s smart Dutch design, style blended with the reality of having kids, ability to grow with the child, compactness, quality and durability. The work will span traditional and social media marketing." This account win contributes to the agency's international portfolio. (Bulldog Reporter) (PRWeek)
Adam Ritchie was interviewed about working with influential bloggers by the digital media division of PBS. The article covers Adam Ritchie Brand Direction's approach to placing its clients' news on top blogs.
Adam Ritchie will be presenting on the "Online Resources" panel at South By Southwest in Austin, T.X. The panel will cover the latest tools artists are using to promote their music and manage their careers.
Adam Ritchie has been invited to present a series of lectures at the S.I. Newhouse School of Public Communications at Syracuse University. The lectures will instruct students in the use of social media in public relations campaigns.