Crystal Lagoons Taps Aritchbrand for U.S. Launch

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"Crystal Lagoons, the Santiago, Chile-based company that purifies large bodies of water to create the world’s largest swimming pools, has selected Adam Ritchie Brand Direction to lead communications efforts for its U.S. launch. The communications program developed by Aritchbrand will raise awareness of the company’s entry into the U.S. and its new manmade cooling ponds, designed to cut thermal pollution from power plants, while conserving energy, water and aquatic life." (The Holmes Report) (PRWeek)(Bulldog Reporter) (PRNewser) (The New York Times)