PRSA Recognizes Adam Ritchie Brand Direction with Three Bronze Anvils
The Public Relations Society of America presented Adam Ritchie Brand Direction with a Bronze Anvil Award for Branded Content in Arts, Sports and Entertainment, and two Bronze Anvil Awards of Commendation for Branded Content in Consumer Products and Media Relations in Packaged Goods. The jury called the work, "a fantastic example of what this industry needs more of: original creativity and a lot of fun...multifaceted...well-researched, produced and executed...successful in creating buzz, sales and communicating brand messages." The Bronze Anvils represent "the best of the best in public relations tactics that contribute to the success of overall programs or campaigns." (PRSA)