Adam Ritchie Brand Direction Wins Four Silver Anvils from the PRSA

Adam Ritchie Brand Direction received four Silver Anvil Awards from the Public Relations Society of America. The categories included Marketing for Consumer Products: Packaged Goods, Marketing for Consumer Products: Food and Beverage, Integrated Communications for Consumer Products: Food and Beverage and Most Effective Shoestring Campaign: Business. The jury called the work, "a breakthrough idea...compelling and fresh...ingenious planning...dogged pursuit of the objectives...above and beyond...innovative thinking to create a unique product and experience." Established in 1945, the Silver Anvils are the PR industry's most iconic award, recognizing "the best strategic public relations campaigns and the highest standards of performance for the profession." (PRSA)