Adam Ritchie Brand Direction is reuniting intrepid craft brewery Aeronaut with music and light project The Lights Out to launch a new studio album on Spotify-coded craft beer cans. This is the latest collaboration between the brewery and the band. Night Vision reintroduces the tactile element to new music discovery and creates a complete sensory experience for beer and music fans. The album was written in a parallel reality and the beer was brewed under cover of darkness. (ADWEEK)

Adam Ritchie Brand Direction is bringing together intrepid craft brewery Aeronaut and music and light project The Lights Out to launch the first studio album ever released on a can of beer. The album and the brew are both called, T.R.I.P. The album is a collection of stories and characters from other worlds. The beer is an Imperial Session IPA, inspired by the music and developed to showcase the flavors of galaxy hops. The beer label contains social media instructions for drinkers to access the album. The collaboration aims to reintroduce the physical aspect to new music discovery, and create a complete sensory experience involving sound, visual, touch and taste. Launch activities include digital media production, outreach to culture, lifestyle, beer, food, beverage, music, business, technology, design, science and art media, and interactive live events. The beer is designed to fuel a drinker’s trip through the multiverse, and the album is the soundtrack to that journey. (Bulldog Reporter)