Adam Ritchie Brand Direction won PR Innovation of the Year in the American Business Awards. The Stevies recognize achievement in the workplace. The PR section was judged by a panel of in-house and agency experts who called the work, "absolutely brilliant...takes PR innovation to the next level...extremely well thought out and researched...addresses a shifting market...in touch with the times."
Adam Ritchie Brand Direction received four Silver Anvil Awards from the Public Relations Society of America. The categories included Marketing for Consumer Products: Packaged Goods, Marketing for Consumer Products: Food and Beverage, Integrated Communications for Consumer Products: Food and Beverage and Most Effective Shoestring Campaign: Business. The jury called the work, "a breakthrough idea...compelling and fresh...ingenious planning...dogged pursuit of the objectives...above and beyond...innovative thinking to create a unique product and experience." Established in 1945, the Silver Anvils are the PR industry's most iconic award, recognizing "the best strategic public relations campaigns and the highest standards of performance for the profession." (PRSA) (Business Wire) (Bulldog Reporter)
The Public Relations Society of America presented Adam Ritchie Brand Direction with a Bronze Anvil Award for Branded Content in Arts, Sports and Entertainment, and two Bronze Anvil Awards of Commendation for Branded Content in Consumer Products and Media Relations in Packaged Goods. The jury called the work, "a fantastic example of what this industry needs more of: original creativity and a lot of fun...multifaceted...well-researched, produced and executed...successful in creating buzz, sales and communicating brand messages." The Bronze Anvils represent "the best of the best in public relations tactics that contribute to the success of overall programs or campaigns." (PRSA)
Adam Ritchie Brand Direction received two Telly Awards in Social, Arts & Entertainment and Craft, Use of Music. The Telly Awards honors work from leading producers across all screens, for nearly four decades. More than 12,000 entries were submitted from five continents, and were judged by executives from Hearst, ESPN, Vice and Vimeo.
The Washington Post covered an Adam Ritchie Brand Direction creative marketing concept, with a tip of the hat to the spirit of the project, noting, "Yes, it’s a campaign....But who can’t get behind [it]?"
PRSA Boston has invited Adam to moderate the Using Storytelling to Build Engagement panel at its Social Media Summit. The discussion will take place at Bentley University and will cover engagement over social media with panelists from GE, WGBH and Aeronaut Brewing Co.
The Holmes Report announced Adam Ritchie Brand Direction is a finalist in the Guerrilla Marketing category of the SABRE Awards North America. The competition attracted more than 2,000 entries and "recognizes campaigns that demonstrate the highest levels of strategic planning, creativity and business results."
Adam Ritchie Brand Direction was announced as a Public Relations Society of America (PRSA) Silver Anvil Finalist in multiple categories and is tied with H+M Communications/Padilla as the most nominated agency behind Edelman and Ketchum/DeVries. The Silver Anvils are the longest-running public relations competition and "honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness, contribute to the public relations body of knowledge and become part of the history of the profession." (PRSA)
Adam Ritchie Brand Direction won Best in Creative Excellence and Best in Arts, Entertainment, Sports and Media at the PRWeek U.S. Awards. The jury described the work as "innovative...an outstanding concept and a truly original idea – flawlessly executed…ambitious, brave and non-traditional...this represents the future of our business." The agency was also a finalist for Best in Social Media. The PRWeek Awards are "the Oscars of the PR industry." (PRWeek) (Bulldog Reporter)
The Shorty Awards, which "honor the top content creators, influencers, brands and organizations on social media" has added Adam Ritchie Brand Direction to its shortlist. Entries from around the world are judged by the Real Time Academy of Short Form Arts & Sciences on "creativity, innovation, use of platform and overall effectiveness."
At the #In2Summit, a global conference exploring the disruption and evolution in the communications industry, Adam Ritchie Brand Direction was presented with an In2 SABRE Award in the Brand Content & Creativity category. The Innovation & Insights SABRE (Superior Achievement in Branding, Reputation & Engagement) Awards "spotlight the specific components of a campaign that make it cutting edge and showcase an organization's transformation towards the future."
Adam is conducting a national speaking tour called “Invention in PR,” discussing how PR can be used to create newsworthy consumer products from the ground up. The pilot edition started as a breakout session at the PRSSA National Conference, and the talk is going on the road to PR programs at more than 40 universities.
"Adam Ritchie Brand Direction Celebrates 10 Year Anniversary with New Clients, Speaking Tour and Numerous Award Wins: Two national brands have chosen Adam Ritchie Brand Direction as their public relations agency of record. Agency principal Adam Ritchie is conducting a national speaking tour. The firm is celebrating its anniversary by winning more than 20 industry awards in the last 10 months." (Bulldog Reporter)
Ohio-based Evenflo has tapped Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support products from the Fast Company Top 10 Most Innovative Company including its SensorSafe Technology-equipped car seats which prevent vehicular heat stroke. Services will include brand and influencer partnerships, media relations, event support, content marketing and brand strategy. (O'Dwyer's) (The Holmes Report)
Rhode Island-based Summer Infant has chosen Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support the company's thoughtfully designed, pioneering products including the Baby Pixel Monitor which alerts caregivers if a child crosses a virtual safe boundary. Services will include brand and influencer partnerships, media relations, event support, content marketing and brand strategy. (O'Dwyer's) (The Holmes Report)