At the In2Summit, a global conference exploring the disruption and evolution in the communications industry, Adam Ritchie was presented with an In2 SABRE Award in the Innovation Excellence category for Most Innovative Marketing / Communications Professional - Agency. The jury recognized Adam for "creating a new content distribution vehicle and changing consumer behavior." The Innovation & Insights SABRE (Superior Achievement in Branding, Reputation & Engagement) Awards "spotlight the future of marketing and communications." (The Holmes Report)

The S.I. Newhouse School of Public Communications at Syracuse University will host an evening of Invention in PR, Adam Ritchie’s talk on using PR to drive product development. The special program will take place on Thursday, April 4 at 6:00 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3.

The Association for Education in Journalism and Mass Communication is hosting a virtual panel on Engaging Gen Z, which features Adam alongside professors from The College of Saint Rose, Stockton University, Grand Valley State University and Syracuse University.

Adam Ritchie Brand Direction was shortlisted by The Holmes Report in three separate campaign categories — Best in Digital Marketing/Advertising, Best Content Creation for Media Sites (Earned) and Best Use of Illustrations + Photography — and one individual category — Most Innovative Marketing Communications Agency Professional — in the Innovation & Insights SABRE Awards. "This year's entries cover an impressive array of work — artificial intelligence, defying brand expectations, strategic challenger brands." (The Holmes Report)

Adam was included on the Content Marketing Institute’s list of experts and insights, where he discussed using content marketing to drive product development and bring influencers into the creative process. (Content Marketing Institute)

Adam Ritchie Brand Direction has been shortlisted in the PRWeek U.S. Awards for Best Content. The awards are "firmly established as the communications industry's highest accolade, celebrating the best of the best corporate, agency, nonprofit and education teams, and the work they produce." (PRWeek)

Adam Ritchie Brand Direction is reuniting intrepid craft brewery Aeronaut with music and light project The Lights Out to launch a new studio album on Spotify-coded craft beer cans. This is the latest collaboration between the brewery and the band. Night Vision reintroduces the tactile element to new music discovery and creates a complete sensory experience for beer and music fans. The album was written in a parallel reality and the beer was brewed under cover of darkness. (ADWEEK)

Adam participated in a video interview on influencers and experimentation by PRWeek and Cision for their Earned Media Rising series, alongside PR executives from Alaska Airlines, Boeing and Weber Shandwick.

The firm has added a proprietary creative process to its service lineup. The Creative Compass℠ formalizes the agency's approach to “generating breakthrough campaign concepts” which has yielded award-winning public relations work. (Bulldog Reporter)

Adam Ritchie won the Gold Award for Public Relations Professional of the Year in the Bulldog Reporter Stars of PR Awards. The program was judged by journalists from Forbes, USA Today and The Washington Post, and recognizes “extraordinary individual and agency contributions to PR and communications over the past year. Individuals are judged on their leadership, breakthrough communications approaches, integrity and results.” (Bulldog Reporter)

Jacuzzi, the iconic global brand trusted for more than 60 years, has hired Adam Ritchie Brand Direction to provide strategic communications and media support. (The Holmes Report) (O’Dwyer’s) (Bulldog Reporter)

Adam Ritchie Brand Direction is helping Life Alive, an all organic, plant-forward collection of cafes led by Panera and Au Bon Pain founder Ron Shaich, in its expansion and mission to feed the vitality of a busy world. (The Holmes Report) (O’Dwyer’s) (Bulldog Reporter)

Adam wrote a PRWeek op-ed on PR as an unstoppable source of invention and transformation. The story shared multiple cases of PR driving product development and encouraged practitioners to use their skills to that end.

Adam was the special guest on The PR Week, PRWeek's weekly roundup of "everything that matters in the worlds of PR and communications." The editors spoke with Adam about his work and the latest industry news.

Adam discussed using wit while remaining on-brand and considerate, in a PRWeek story on the relationship between two iconic children’s show characters.

Adam Ritchie Brand Direction won Most Innovative Content Distribution Strategy and Best Use of Twitter in the Content Marketing Awards. The awards recognize "the best content marketing, strategy, distribution, editorial and design." The competition is the largest and longest-running content marketing awards program in the world.

PR News named Adam Ritchie a finalist for PR Professional of the Year in the Platinum PR Awards. The awards "celebrate the year's crowning achievements in communications and marketing, and benchmark the top communications campaigns and leaders." (PR News)

Voyage Media interviewed Adam for its Inspiring Stories series. The collection looks at “independent entrepreneurs and risk takers who take the road less traveled and make our cities exciting places to live.”

The Public Relations Society of America's news source, Strategies & Tactics, published an article by Adam Ritchie. The piece appears in the Design and Innovation edition and discusses how PR can be used to invent new products and services. In the up-front section, the editors called the work in the issue, "ingenious, bold and inspiring." (PRSA)

Adam weighed in on navigating the line between irreverent humor and workplace sensitivity, in a PRWeek article on food and beverage marketing.