Adam shared thoughts on the Barcelona Principles and trends in PR measurement with PR Daily, discussing why bold concepts should take priority over rigid measurement structures. (PR Daily)
Adam was the special guest on The Echo Chamber, The Holmes Report’s podcast covering "insight and intelligence from the global PR industry." Senior Reporter Diana Marszalek spoke with Adam about creating work that emphasizes the inventive and transformative qualities of PR. (The Holmes Report)
The PR trades have unanimously placed Adam Ritchie among the top public relations professionals in the country, with individual recognitions from The Holmes Report, The American Business Awards, PR News, PR Daily, Bulldog Reporter, PRWeek and more. (Bulldog Reporter) (Business Wire) (Newhouse Alumni News)
Adam Ritchie was named Marketing Professional of the Year in the PR Daily ACE Awards. The program recognizes individuals Achieving Communications Excellence who have "redefined the field with their groundbreaking work." The Marketing category is awarded to a professional who has "moved people to act, advocated for clients, marketed on multiple channels, increased audience engagement and turned casual consumers into brand loyalists." (PR Daily)
O’Dwyer’s published a commentary by Adam Ritchie on the ways PR professionals and musicians overlap in their approaches to creation, production, promotion and distribution. (O’Dwyer’s)
Adam wrote a PR Daily op-ed about starting an independent PR practice. The piece covers the ins and outs of managing an agency business and staying true to its core values. (PR Daily) (Culpwrit)
Adam weighed in on Nike’s strategy for handling criticism over a new line of shoes when a former brand partner and consumers accused the company of insensitivity. (PRWeek)
Adam wrote a PR News op-ed on influencing the influencers. The article shared advice for building influencer cohorts and collaborating with them to create new product lines from scratch. (PR News) (The Social Shake-Up Show)
Adam was interviewed by the Content Marketing Institute for several discussions on the dos and don’ts of content marketing, how to make more engaging content, division of labor, retaining email subscribers, defining a content marketing home run and predictions for the coming year.
The Museum of Public Relations is presenting Invention in PR with Adam Ritchie, in partnership with the Newhouse School. Adam’s talk will cover breaking the rules, creating new communication vehicles and building campaigns that make history. It will be held at Syracuse University's Fisher Center in New York City on Thursday, July 18, at 6:00 p.m. The museum "chronicles the evolution of the field of public relations." (O’Dwyer’s)
Adam Ritchie was named Communications Executive of the Year in the American Business Awards. The Stevies recognize achievement in the workplace. The PR section was judged by a panel of in-house and agency experts who said Adam is "expanding what PR can do and breaking barriers…showing range and purposeful creativity across industries…bringing value to clients…giving back and sharing his talents…elevating the PR discipline to new heights."
Adam Ritchie Brand Direction received three Silver Anvil Awards of Excellence from the Public Relations Society of America. The categories included Marketing for Consumer Products: Packaged Goods, Marketing for Consumer Products: Retail Stores and Restaurants and Influencer Marketing Program To Expand Awareness: Micro-Influencers. The juries called the Summer Infant work, "creative, strategic and clear…great metrics across channels…successfully sold the product…convinced consumers to take another look at the brand" and called the Life Alive work, "smart, bold and authentic…simple and effective with quantifiable results…the target audience felt heard, respected and valued…checks all the boxes." Established in 1945, the Silver Anvils are the PR industry's most iconic award, recognizing "the best strategic public relations campaigns and the highest standards of performance for the profession." (PRSA)
The PR Club of New England presented Adam Ritchie Brand Direction with Four Bell Ringer Awards in Hospitality/Travel/Entertainment, Content Marketing, Integrated Marketing Communications and Micro Influencers. Bell Ringer recipients "reflect top talent and innovation, and share the common thread of driving business results and brand equity for their clients." (Business Wire)
born free, the new direct-to-consumer offering from Rhode Island-based SUMR Brands, has chosen Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support the brand’s mission to liberate modern family living with a curated selection of premium, design-centric and affordable baby essentials. Its first collaboration with born free is the Find Your Free pop-up event in New York City, where together they’re creating an “influencer inversion” to give real people without social followings a top-tier influencer experience. Other services will include brand strategy, content marketing, media outreach and partnership development. (Bulldog Reporter) (The Holmes Report) (O’Dwyer’s)
Adam was interviewed by PR News for an article on how communicators can instill a human touch in their work as technology grows.
PR News and social media marketing conference The Social Shake-Up Show recognized Adam Ritchie in this year's Movers & Shakers program. Adam was named to the Innovator category for "blazing new trails in social media and successfully shaking up clients' strategies through creative and forward-thinking efforts."
Adam shared insights on how marketing communications professionals can craft more effective hashtags in a PRWeek story on hashtag misspellings.
Adam Ritchie walked the distance from Boston to San Francisco and back again using a treadmill desk made by the agency's LifeSpan client. The journey covered more than 3,000 miles and took seven years. Adam discussed living by your message points in an interview with Bulldog Reporter.
New York University’s School of Professional Studies is hosting a panel on Disruptive PR which features Adam alongside communications executives from L'Oreal, ESPN, IBM, FleishmanHillard and Lehman College.
Adam Ritchie Brand Direction has released a three-part series on using PR to invent and transform. The trio of campaigns covers the performing, visual and culinary arts. Its goal is to expand the practice and perception of public relations beyond promotion and into creation, past storytelling and into authorship. (Bulldog Reporter)