Yumnuts, a company that makes all-natural, flavored cashews, has tapped Adam Ritchie Brand Direction to develop brand positioning, messaging and launch its six product lines at the Natural Products Expo West in Anaheim, C.A.
Adam Ritchie has been invited to present a series of lectures at the S.I. Newhouse School of Public Communications at Syracuse University. The lectures will instruct students in the use of social media in public relations campaigns.
Adam Ritchie Brand Direction will be supporting, "Dig It," Timberland's four-city eco tour. Work will include national media outreach, on-site media management in Boston, New York, Los Angeles and San Francisco, and viral video production and distribution. The tour will feature urban greening events and concerts by Stone Gossard of Pearl Jam.
Adam will be a panelist on “New Media: Success Stories Shared,” organized by the Publicity Club of New England. The panel will consist of industry leaders sharing case studies on how they strategically implemented blogs, video, social networks, podcasts and wikis into their communications programs.
Adam Ritchie Brand Direction has been named agency of record for Sonicbids, a Web site that helps bands get gigs, and promoters book the right bands. The agency will handle corporate communications, media relations, event support, social media strategy and stakeholder engagement worldwide.
Detours and OnRamps, a forum that addresses the needs and issues of working mothers, has chosen Adam Ritchie Brand Direction to promote its mission and networking conference at Bentley College in Waltham, M.A.
The Magic Hat Brewing Company has tapped Adam Ritchie Brand Direction to launch its new Orlio organic brand. The premium, certified organic beer will carry an active lifestyle positioning and debut at the Natural Products Expo East in Baltimore, M.D.
"Greenable, a green building company that offers a range of eco-friendly building materials for residential and commercial projects, formalized an AOR relationship with Boston-based Adam Ritchie Brand Direction. The agency will help build awareness for the company, handle marketing and oversee media relations in the Greater Delaware Valley." (PRWeek)
"The agency has been named agency of record for Changents, an online destination that connects innovators on the front lines of social and environmental change with people who can help them. Work for Changents will involve using new media and social networks to build a grassroots following online, combined with media relations." (Bulldog Reporter)
"Adam Ritchie, who previously worked in the brand marketing and crisis & issues management practices at Cone Inc., launched his own independent brand communications agency. Adam Ritchie Brand Direction, based in Boston, provides marketing, media outreach, crisis management and creative development services." (BRANDWEEK) (Boston Business Journal) (Bulldog Reporter)