PR industry trade O'Dwyer's kicks off its annual food issue with a bylined feature where Adam Ritchie discusses "turning the digital into the edible."
The APEX Awards presented Adam Ritchie Brand Direction with an Award of Excellence in its Marketing & Public Relations Campaigns, Programs & Plans category. The awards “recognize professional communicators for their ability to achieve overall communications effectiveness.” (APEX)
A product packaging campaign by Adam Ritchie Brand Direction won an International Spark Design Award in the Experience category. Spark winners "innovate, change the game and in some way help humanity or the environment we live in." Judging was conducted by an independent multidisciplinary jury of designers from IDEO, LUNAR/McKinsey, Altitude/Accenture, HP, Intuitive Surgical, Landor, Steelcase, Gensler and Camelbak. (Spark) (PR Newswire)
The agency won the Gold Award for Best Arts & Entertainment Campaign in the Bulldog Reporter Awards. The campaign was called "innovative and multidimensional." The awards were judged by journalists from Forbes, USA Today and The Washington Post, and recognize "excellence in public relations and communications." (Bulldog Reporter)
NPR affiliate WGBH has invited Adam Ritchie to speak at the What's Brewin' edition of its BostonTalks series. Adam's talk will cover how media can be used to bridge the gap between the physical and the digital.
A marketing campaign developed and executed by Adam Ritchie Brand Direction was featured in the Creativity section of ADWEEK. The article says Aritchbrand's work "takes co-branding to the next level."
Adam Ritchie was featured on MarketWatch for inventing "a new strategy" in product marketing. The story discusses how the agency is combining the music and beer industries in a creative way.
Adam Ritchie Brand Direction is bringing together intrepid craft brewery Aeronaut and music and light project The Lights Out to launch the first studio album ever released on a can of beer. The album and the brew are both called, T.R.I.P. The album is a collection of stories and characters from other worlds. The beer is an Imperial Session IPA, inspired by the music and developed to showcase the flavors of galaxy hops. The beer label contains social media instructions for drinkers to access the album. The collaboration aims to reintroduce the physical aspect to new music discovery, and create a complete sensory experience involving sound, visual, touch and taste. Launch activities include digital media production, outreach to culture, lifestyle, beer, food, beverage, music, business, technology, design, science and art media, and interactive live events. The beer is designed to fuel a drinker’s trip through the multiverse, and the album is the soundtrack to that journey. (Bulldog Reporter)
Adam Ritchie Brand Direction hosted an open house to celebrate 10 years in business.
Adam was interviewed by PR News in an article about creating PR campaigns that are built to last.
Adam Ritchie Brand Direction has relocated from 41 Winter Street to 43 Bowdoin Street.
The German fashion and lifestyle-driven juvenile brand, CYBEX, and the international juvenile brand, GB, have chosen Adam Ritchie Brand Direction as their public relations agency of record for the U.S. The Aritchbrand team will support CYBEX's launch of new fashions for its Ray and Charles Eames-inspired Priam luxury travel system, and GB's launch of its Guinness World Record-holding Pockit stroller, which folds down to the size of a handbag, among other items. Services will include media relations, event support, celebrity seeding and brand strategy. (The Holmes Report) (Bulldog Reporter)
Syracuse University's Boston Orange, which covers alumni "making a difference and finding success in Boston and beyond," has produced a feature on Adam Ritchie. The profile covers Adam's marketing and public relations work.
Adam will join a roundtable panel discussion at Crescendo, where he will cover the application of brand-building techniques to entertainment marketing.
Adam Ritchie walked the distance from Boston to San Francisco using the treadmill desk made by the agency's LifeSpan client. Adam discussed the experience in a Bulldog Reporter op-ed and in an interview with the Boston Globe. (Bulldog Reporter) (The Daily Orange) (The Boston Globe)
The new juvenile products brand, Urbini, which makes versatile baby gear that crosses every boundary to delight parents and babies everywhere, has selected Adam Ritchie Brand Direction as its public relations agency of record. The Aritchbrand team will support Urbini and its line of new products, which includes the world's lightest full-featured stroller, a surprisingly compact travel system, an extremely versatile 3-in-1 travel system and an infant car seat with a super lightweight carrier. (The Holmes Report) (Bulldog Reporter) (PRNewser)
Emerson College's Department of Marketing Communication has invited Adam Ritchie to speak on its IMC INsiders panel. The discussion will cover stories and advice for aspiring marketing communications professionals.
The agency brought home a win in the MarCom Awards for its work with Cyber Aces. The MarCom Awards "recognize excellence in marketing and communications."
A Forbes article about making the most out of key press interviews sources Adam Ritchie and offers tips on preparation and media training techniques.
A new invention from the brand that put generations of experience into perfecting the classic wooden snap trap will be introduced by the Aritchbrand team. Details will be released when the product is announced.