Adam Ritchie Brand Direction has been appointed communications agency of record by stkr.it, a social media brand that helps people share and archive their memories by creating digital connections to physical items. The communications program developed by Adam Ritchie Brand Direction will highlight unique uses of the technology that make the impersonal, personal. (PRWeek) (Bulldog Reporter) (The Holmes Report) (PRNewser)
"Crystal Lagoons, the Santiago, Chile-based company that purifies large bodies of water to create the world’s largest swimming pools, has selected Adam Ritchie Brand Direction to lead communications efforts for its U.S. launch. The communications program developed by Aritchbrand will raise awareness of the company’s entry into the U.S. and its new manmade cooling ponds, designed to cut thermal pollution from power plants, while conserving energy, water and aquatic life." (The Holmes Report) (PRWeek) (Bulldog Reporter) (PRNewser) (The New York Times)
A creative social media campaign developed by Adam Ritchie Brand Direction was featured in Billboard. The article discusses how Aritchbrand created a persona based on client artwork, used it to entertain a dating network and "connect with potential fans on a new level."
Adam Ritchie has been invited to present a guest lecture at Boston University's College of Communications. The lecture will cover emerging employee voices in corporate communications.
Boldfacers, a website "dedicated to uncovering up-and-comers," has produced a feature on Adam Ritchie. The profile covers Adam's marketing and public relations work.
"Adam Ritchie Brand Direction has been named global communications agency for Nuna, a Dutch company that makes premium and practical baby gear. Work for Nuna will involve brand strategy and communication across the company’s international network of public relations agencies. The global PR program driven by Aritchbrand will highlight Nuna’s smart Dutch design, style blended with the reality of having kids, ability to grow with the child, compactness, quality and durability. The work will span traditional and social media marketing." This account win contributes to the agency's international portfolio. (Bulldog Reporter) (PRWeek)
Adam Ritchie Brand Direction will manage advance- and on-site media for Zumix, in conjunction with the Walk For Music: a volunteer event to raise funds and awareness for arts programs. Zumix is an arts nonprofit that empowers youth with music education.
Adam Ritchie was interviewed about entrepreneurship and his agency by the Herald, in an article about up-and-coming businesses.
Adam Ritchie Brand Direction will volunteer its services to manage advance- and on-site media for the Alpha Phi Omega National Convention in Atlanta. Alpha Phi Omega is a volunteer co-ed community service fraternity with chapters on more than 350 college campuses, working to foster leadership, friendship and service.
Adam Ritchie was interviewed about the state of music blogs by Perfect Porridge. The article covers the impact of blogs, aggregators and social networks on media and marketing.
Adam Ritchie has been invited to speak on a career panel at Northeastern University. The panel will advise students seeking careers in marketing communications on industry trends and best practices.
Adam Ritchie was interviewed about working with influential bloggers by the digital media division of PBS. The article covers Adam Ritchie Brand Direction's approach to placing its clients' news on top blogs.
Adam Ritchie Brand Direction will assist the launch of the African Diaspora Marketplace, an initiative from Western Union and USAID. The program will provide funding and on-the-ground assistance to entrepreneurs in Sub-Saharan Africa, working to create sustainable jobs that address social issues in the region.
Adam Ritchie will be presenting on the "Online Resources" panel at South By Southwest in Austin, T.X. The panel will cover the latest tools artists are using to promote their music and manage their careers.
Yumnuts, a company that makes all-natural, flavored cashews, has tapped Adam Ritchie Brand Direction to develop brand positioning, messaging and launch its six product lines at the Natural Products Expo West in Anaheim, C.A.
Adam Ritchie has been invited to present a series of lectures at the S.I. Newhouse School of Public Communications at Syracuse University. The lectures will instruct students in the use of social media in public relations campaigns.
Adam Ritchie Brand Direction will be supporting, "Dig It," Timberland's four-city eco tour. Work will include national media outreach, on-site media management in Boston, New York, Los Angeles and San Francisco, and viral video production and distribution. The tour will feature urban greening events and concerts by Stone Gossard of Pearl Jam.
Adam will be a panelist on “New Media: Success Stories Shared,” organized by the Publicity Club of New England. The panel will consist of industry leaders sharing case studies on how they strategically implemented blogs, video, social networks, podcasts and wikis into their communications programs.
Adam Ritchie Brand Direction has been named agency of record for Sonicbids, a Web site that helps bands get gigs, and promoters book the right bands. The agency will handle corporate communications, media relations, event support, social media strategy and stakeholder engagement worldwide.
Detours and OnRamps, a forum that addresses the needs and issues of working mothers, has chosen Adam Ritchie Brand Direction to promote its mission and networking conference at Bentley College in Waltham, M.A.
