The German fashion and lifestyle-driven juvenile brand, CYBEX, and the international juvenile brand, GB, have chosen Adam Ritchie Brand Direction as their public relations agency of record for the U.S. The Aritchbrand team will support CYBEX's launch of new fashions for its Ray and Charles Eames-inspired Priam luxury travel system, and GB's launch of its Guinness World Record-holding Pockit stroller, which folds down to the size of a handbag, among other items. Services will include media relations, event support, celebrity seeding and brand strategy. (The Holmes Report) (Bulldog Reporter)
Syracuse University's Boston Orange, which covers alumni "making a difference and finding success in Boston and beyond," has produced a feature on Adam Ritchie. The profile covers Adam's marketing and public relations work.
The new juvenile products brand, Urbini, which makes versatile baby gear that crosses every boundary to delight parents and babies everywhere, has selected Adam Ritchie Brand Direction as its public relations agency of record. The Aritchbrand team will support Urbini and its line of new products, which includes the world's lightest full-featured stroller, a surprisingly compact travel system, an extremely versatile 3-in-1 travel system and an infant car seat with a super lightweight carrier. (The Holmes Report) (Bulldog Reporter) (PRNewser)
Emerson College's Department of Marketing Communication has invited Adam Ritchie to speak on its IMC INsiders panel. The discussion will cover stories and advice for aspiring marketing communications professionals.
A new invention from the brand that put generations of experience into perfecting the classic wooden snap trap will be introduced by the Aritchbrand team. Details will be released when the product is announced.
The foundation working to address the shortage in the nation's cybersecurity workforce by discovering and nurturing new talent has selected Adam Ritchie Brand Direction to lead communications efforts for its series of competitions.
LifeSpan, the fitness gear manufacturer named “America’s Healthiest Company” by Health magazine, has chosen Adam Ritchie Brand Direction as its communications agency of record. Aritchbrand will help LifeSpan launch new products, including the Treadmill Desk. The Treadmill Desk was designed to combat the negative effects of sedentary lifestyles by keeping bodies in motion, and allowing people to walk and work at the same time. (PRWeek) (Bulldog Reporter) (The Holmes Report) (PRNewser) (The New York Times)
Adam Ritchie Brand Direction has been appointed communications agency of record by stkr.it, a social media brand that helps people share and archive their memories by creating digital connections to physical items. The communications program developed by Adam Ritchie Brand Direction will highlight unique uses of the technology that make the impersonal, personal. (PRWeek) (Bulldog Reporter) (The Holmes Report) (PRNewser)
"Crystal Lagoons, the Santiago, Chile-based company that purifies large bodies of water to create the world’s largest swimming pools, has selected Adam Ritchie Brand Direction to lead communications efforts for its U.S. launch. The communications program developed by Aritchbrand will raise awareness of the company’s entry into the U.S. and its new manmade cooling ponds, designed to cut thermal pollution from power plants, while conserving energy, water and aquatic life." (The Holmes Report) (PRWeek)(Bulldog Reporter) (PRNewser) (The New York Times)
A creative social media campaign developed by Adam Ritchie Brand Direction was featured in Billboard. The article discusses how Aritchbrand created a persona based on client artwork, used it to entertain a dating network and "connect with potential fans on a new level."
"Adam Ritchie Brand Direction has been named global communications agency for Nuna, a Dutch company that makes premium and practical baby gear. Work for Nuna will involve brand strategy and communication across the company’s international network of public relations agencies. The global PR program driven by Aritchbrand will highlight Nuna’s smart Dutch design, style blended with the reality of having kids, ability to grow with the child, compactness, quality and durability. The work will span traditional and social media marketing." This account win contributes to the agency's international portfolio. (Bulldog Reporter) (PRWeek)
Adam Ritchie Brand Direction will manage advance- and on-site media for Zumix, in conjunction with the Walk For Music: a volunteer event to raise funds and awareness for arts programs. Zumix is an arts nonprofit that empowers youth with music education.
Adam Ritchie Brand Direction will volunteer its services to manage advance- and on-site media for the Alpha Phi Omega National Convention in Atlanta. Alpha Phi Omega is a volunteer co-ed community service fraternity with chapters on more than 350 college campuses, working to foster leadership, friendship and service.